Search Results - subject:"Quantitative Content Analysis"

China's capitalist transformation: The rhetoric that mattered

Li, Yuan - 2024

This book provides a rare account of China's market reform in the own words of the Chinese: politicians, intellectuals, the media, and journalists. The Chinese rhetoric―complex, ironic, argumentative, and abstruse―may hold the key to understanding China's unique style of elite politics,...

Persistent link: https://www.econbiz.de/10015060952

"Don't be a bragger!" : social media impression and firm's financial performance

Ani Wilujeng Suryani; Fernando, Fiki - In: Corporate reputation review 27 (2024) 3, pp. 157-171

Persistent link: https://www.econbiz.de/10015186188

Designing innovation in urban hotels through guest experience data on interior design

Gavilan, Diana; Al-shboul, Omar Adeeb A. - 2025

Persistent link: https://www.econbiz.de/10015397135

Short vertical videos going viral on TikTok : an empirical study and sentiment analysis

Heyder, Charlotte; Hillebrandt, Isabelle - In: Forum Markenforschung 2021 : Tagungsband der Konferenz …, (pp. 121-150). 2023

Persistent link: https://www.econbiz.de/10014276971

Customer engagement behaviour in the media and technology industry : a quantitative content analysis of content types and COVID-19 context

Wenzel, Sina; Kleer, Nicola; Kunz, Reinhard E. - In: Journal of media business studies 20 (2023) 3, pp. 241-263

Persistent link: https://www.econbiz.de/10014319845

Consumer food sustainability before and during the Covid-19 crisis : a quantitative content analysis and food policy implications

Hansen, Torben - In: Food policy : economics planning and politics of food … 107 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013285952

Leadership and effectiveness : a content analysis of letters to shareholders during the financial crisis

Josef, Scheuerlein; Helena, Chládková - In: International journal of business communication : IJBC … 59 (2022) 3, pp. 385-405

Persistent link: https://www.econbiz.de/10013256547

More than words : how press releases predict the performance of start-ups : evidence from the FinTech sector

Stuckenborg, Leonard; Klein, Johannes; Leker, Jens - In: International journal of entrepreneurial venturing : IJEV 13 (2021) 4, pp. 346-381

Persistent link: https://www.econbiz.de/10012669915

Making use of quantitative content analysis : insights from academia and business practice

Brunzel, Johannes - In: Business horizons 64 (2021) 4, pp. 453-464

Persistent link: https://www.econbiz.de/10012590329

Nurturing International Business research through Global Value Chains literature : a review and discussion of future research opportunities

De Marchi, Valentina; Di Maria, Eleonora; Golini, Ruggero; … - In: International business review : the official journal of … 29 (2020) 5, pp. 1-16

Persistent link: https://www.econbiz.de/10012303669

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