BOLDEANU, Dana-Maria; PUGNA, Irina-Bogdana - In: Theoretical and Applied Economics XVIII(2014) (2014) 7(596), pp. 23-42
The paper provides an overview of current situation of the global pharmaceutical industry, with focus placed on the EU pharmaceutical market, including also the Romanian pharmaceutical market evolution synthetized into a SWOT analysis. As main goal the paper identifies several financial...