This study used various quantitative methods to investigate tourism demand for Lampang province in Thailand. It aimed at five aspects: database of tourists, the tourism demand, the revisit of tourists, tourism expenditure and key success factors for innovative tourism products. The results...

Purpose – The purpose of this exploratory study is to propose a new methodological approach to investigate brand associations. More specifically, the study aims to show how brand associations can be identified and analysed in an online community of international consumers of fashion to...

Purpose – The purpose of this paper is to discuss the current role of qualitative research in the analysis of the relations between brands and consumers in new market spaces, with particular reference to how it can be enhanced with quantitative techniques to study interactions in online...

This paper is an attempt to measure the extent of peri-urbanisation that has taken place in TamilNadu. Geographical data is used based on the 1991 census for TamilNadu and Pondicherry. A systematic exploration of the relation between the 225 urban areas and the 16,085 villages in TamilNadu in...

A strong dichotomy has traditionally been established between qualitative and quantitative approaches. This question has been the subject of intense debate from a methodological point of view, and in recent years there are clear signs that the conflict is being overcome; nevertheless, we are...

This paper presents a two-sector small semi-open economy Ramsey growth model involving foreign aid as an input in the production function. An activist government allocates this input endogenously across sectors and optimizes policies in a non-standard way. Once calibrated, mainly on countries...