Social media has become essential for universities as a cost-effective and wide-reaching marketing tool. However, there is limited understanding of the factors that contribute to increased engagement and followership on university social media platforms. This study addresses this gap by...

Universities have faced increasing demands to combine academic work with practical relevance, and researchers are required to simultaneously enact both their entrepreneurial and academic identities. The purpose of this study is to investigate the enabling factors of hybrid identity centrality,...

This study constructed the MCPs conceptual model of TICB, and the influencing factors are explained based on the Theory of planned behavior. A Structural equation model was established to verify the relationship between the influencing factors. An example of railway engineering proves the...

The purpose of this study is to research what combinations of cooperation partners are most effective according to a firm’s type of innovation proactivity: product or process oriented. Fifteen possible combinations are analysed, starting with the four most common cooperation partners:...

This paper estimates the effect of heterogeneous university funding stemming from the German Excellence Initiative on a regional firm’s probability to innovate by using a multi-valued two-way fixed effects difference-in-differences model. The estimations show that funding an additional...

Die Corona-Pandemie hat gezeigt, dass es innerhalb der empirischen Sozialforschung einer besseren Vernetzung und Koordination von Datenerhebungen bedarf, um auf gesellschaftliche Krisen schneller und besser reagieren zu können. Vor diesem Hintergrund hat der RatSWD eine Arbeitsgruppe...