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R&D customer value 1 R&D performance 1 gap analysis 1 strategic alignment 1
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FORTUIN, FRANCES T. J. M. 1 S. W. F. (ONNO) OMTA 1
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International Journal of Innovation and Technology Management (IJITM) 1
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ALIGNING R&D TO BUSINESS — A LONGITUDINAL STUDY OF BU CUSTOMER VALUE IN R&D
FORTUIN, FRANCES T. J. M.; S. W. F. (ONNO) OMTA - In: International Journal of Innovation and Technology … 04 (2007) 04, pp. 393-413
In large technology-based firms, especially in long life cycle industries, often a tension exists between corporate R&D and the business unit (BU) customers. The long term R&D orientation needed to come to the more radical (even disruptive) innovations for the long term survival of the...
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