Les responsables de sites marchands cherchent de plus en plus à favoriser l’immersion des internautes pendant l’expérience en ligne. L’objectif de cette recherche est d’étudier les effets des composantes expérientielles des sites marchands comme variables atmosphériques, sur...

This qualitative study is the first to validate immersion as a relevant concept to capture the essence of online commercial experiences. Our study also highlights the specificities of immersive experiences engendered by virtual reality applications available on commercial web sites. We identify...

Although left for a few decades the era Taylorism, we have done nothing but enter the era of the accoutable persons i.e. people who, making decisions, are able and have the will to justify them; there is a true request which started to appear in the field of the finance (in France, Law of...

Although left for a few decades the era Taylorism, we have done nothing but enter the era of the accoutable persons i.e. people who, making decisions, are able and have the will to justify them; there is a true request which started to appear in the field of the finance (in France, Law of...