Brettel, Malte; Mauer, René; Engelen, Andreas; … - In: Journal of Business Venturing 27 (2012) 2, pp. 167-184
difficulties finding efficient and successful approaches to different types of R&D projects, particularly those that involve a high …&D research. First, the characteristics of an effectual approach in the context of R&D projects are developed and differentiated … interviews and a pilot study (123 R&D projects), the study develops a multi-factor measurement model of effectuation and …