Search Results - subject:"RFM Model"

Models Used for Measuring Customer Engagement

TICHINDELEAN, Mihai - In: Expert Journal of Marketing 1 (2013) 1, pp. 38-49

application of the RFM model; the authors demonstrate that there is no statistical significant variation within the clusters … engagement and summarize the main models for measuring it. One probability model (Pareto/NBD model) and one parametric model (RFM … model) specific for the customer acquisition phase are theoretically detailed. The second part of the paper is an …

Persistent link: https://www.econbiz.de/10010732516

Evaluating discounts as a dimension of customer behavior analysis

Haghighatnia, Shohre; Abdolvand, Neda; Harandi, Saeedeh … - In: Journal of marketing communications 24 (2018) 4, pp. 321-336

Persistent link: https://www.econbiz.de/10011880774

LRFMP model for customer segmentation in the grocery retail industry: a case study

Peker, Serhat; Kocyigit, Altan; Eren, P. Erhan - In: Marketing Intelligence & Planning 35 (2017) 4, pp. 544-559

Purpose The purpose of this paper is to propose a new RFM model called length, recency, frequency, monetary and … allocating resources efficiently. Originality/value This study contributes to prior literature by proposing a new RFM model …

Persistent link: https://www.econbiz.de/10014947491

LRFMP model for customer segmentation in the grocery retail industry : a case study

Peker, Serhat; Kocyigit, Altan; Eren, P. Erhan - In: Marketing intelligence & planning 35 (2017) 4, pp. 544-559

Persistent link: https://www.econbiz.de/10011723818

Discovering customer value for marketing systems : an empirical case study

Chiang, Wen-Yu - In: International journal of production research 55 (2017) 17/18, pp. 5157-5167

Persistent link: https://www.econbiz.de/10011723934

New approach to customer segmentation based on changes in customer value

Hosseini, Monireh; Shabani, Mostafa - In: Journal of marketing analytics : JMA 3 (2015) 3, pp. 110-121

Persistent link: https://www.econbiz.de/10011416878

Customer's life-time value using the RFM model in the banking industry : a case study

Nikumanesh, Esmaeil; Albadvi, Amir - In: International journal of electronic customer … 8 (2014) 1/3, pp. 15-30

Persistent link: https://www.econbiz.de/10011471071

Exploring consumer adoption of new services by analyzing the behavior of 3G subscribers : an empirical case study

Cheng, Li-chen; Sun, Li-min - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 89-100

Persistent link: https://www.econbiz.de/10009730276

Data-mining application for country segmentation based on the RFM model

Ghazanfari, Mehdi; Mohamadi, Samira Malek; Alizadeh, Somayeh - In: International Journal of Data Analysis Techniques and … 1 (2008) 2, pp. 126-140

For effective Customer Relationship Management (CRM), it is important to gather information on customer value. Segmentation is the method of knowing the customers and partitioning a population of customers into smaller groups. This paper develops a novel country segmentation methodology based on...

Persistent link: https://www.econbiz.de/10005225818

Data-mining application for country segmentation based on the RFM model

Ghazanfari, Mehdi; Mohamadi, Samira Malek; Alizadeh, Somayeh - In: International Journal of Data Analysis Techniques and … 1 (2008) 2, pp. 126-140

Persistent link: https://www.econbiz.de/10008563410