Search Results - subject:"RTD Beverages"

Label size evaluation of ready-to-drink beverages based on brand knowledge assessment with brand awareness as a parameter

Brillian, Marcel; Kristina, Helena J.; Silalahi, Rudy V. - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 1, pp. 31-51

Persistent link: https://www.econbiz.de/10012106918

Consumer Complaints Against Alcohol Advertisements: An Evaluation

van Zanten, Rob - In: International Journal of Wine Marketing 17 (2005) 3, pp. 25-38

This article investigates the complaints leveled at alcohol advertisements to determine the kinds of ads that attract complaints and to what extent Ready‐to‐Drink (RTD) advertising accounts for these. The research will have relevance to all countries where RTDs have developed market share....

Persistent link: https://www.econbiz.de/10014815618