Search Results - subject:"RTLS technology" - EconBiz

Combining sell-out data with shopper behaviour data for category performance measurement : the role of category conversion power

Pascucci, Federica; Nardi, Lorenzo; Marinelli, Luca; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-9

Persistent link: https://www.econbiz.de/10013169597

A business application of RTLS technology in Intelligent Retail Environment : defining the shopper's preferred path and its segmentation

Ferracuti, N.; Norscini, C.; Frontoni, E.; Gabellini, P.; … - In: Journal of retailing and consumer services 47 (2019), pp. 184-194

Persistent link: https://www.econbiz.de/10011995566

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