Aguiar, Victor H.; Boccardi, Maria Jose; Kashaev, Nail; … - In: Quantitative economics : QE ; journal of the … 14 (2023) 1, pp. 71-116
The random utility model (RUM, McFadden and Richter (1990)) has been the standard tool to describe the behavior of a … framework that unifies well‐known models of random (limited) consideration and generalizes them to allow for preference … race between competing models of random consideration and RUM. We find that RUM cannot explain the population behavior. In …