Salzberger, Thomas; Koller, Monika - In: Journal of Business Research 66 (2013) 9, pp. 1307-1317
Rasch model is the most adequate available. An empirical example illustrates its application to a marketing scale … impact the fit of the data to the Rasch model and to confirmatory factor analysis. The findings are diametrically opposed …, while factor analysis supports spontaneous responses and the disagree–agree format. The adoption of the Rasch model as the …