Search Results - subject:"Reactance"

Briley, Donnel A.; Danziger, Shai; Li, En - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 99-114

Persistent link: https://www.econbiz.de/10011842188

Retailers beware : on denied product returns and consumer behavior

Dailey, Lynn C.; Ülkü, M. Ali - In: Journal of business research : JBR 86 (2018), pp. 202-209

Persistent link: https://www.econbiz.de/10011855289

Comparative advertising : effects of concreteness and claim substantiation through reactance and activation on purchase intentions

Bambauer-Sachse, Silke; Heinzle, Priska - In: Journal of business research : JBR 84 (2018), pp. 233-242

Persistent link: https://www.econbiz.de/10011802926

"Please write a (great) online review for my hotel!" : guests' reactions to solicited reviews

Magno, Francesca; Cassia, Fabio; Bruni, Attilio - In: Journal of vacation marketing : an international journal 24 (2018) 2, pp. 148-158

Persistent link: https://www.econbiz.de/10011876212

Boundary conditions of the effect of customer coproduction : the case of service failure

Zolfagharian, Mohammadali; Felix, Reto; Braun, Jakob - In: Journal of marketing management : MM 34 (2018) 9/10, pp. 705-731

Persistent link: https://www.econbiz.de/10011935068

Functional, organic or conventional? Food choices of health conscious and skeptical consumers

Gineikiene, Justina; Kiudyte, Justina; Degutis, Mindaugas - In: Baltic Journal of Management 12 (2017) 2, pp. 139-152

food products fail to gain consumer confidence. Originality/value Based on the reactance theory, the study sheds some light …

Persistent link: https://www.econbiz.de/10014685671

An exemption for strong brands: the influence of brand community rejection on brand evaluation

Wang, Lili; Ding, Ying - In: European Journal of Marketing 51 (2017) 5/6, pp. 1029-1048

impacted strong brands differently than weak brands. Furthermore, Study 3 measured reactance as a moderator to explore the … brands. In addition, by incorporating psychological reactance as a moderator of this effect, the authors uncover the process …

Persistent link: https://www.econbiz.de/10014724604

LGBTQ and religious identity conflict in service settings

Minton, Elizabeth A.; Cabano, Frank; Gardner, Meryl; … - In: Journal of Services Marketing 31 (2017) 4/5, pp. 351-361

Purpose The USA is witnessing a conflict between LGBTQ (lesbian, gay, bisexual, transgender and queer) consumers/supporters and Christian fundamentalist service providers/opponents regarding whether service can be denied based on religious values. The purpose of this paper is to make a timely...

Persistent link: https://www.econbiz.de/10014906136

Selection effects and heterogeneous demand responses to the Berkeley soda tax vote

Debnam, Jakina - In: American journal of agricultural economics 99 (2017) 5, pp. 1172-1187

Persistent link: https://www.econbiz.de/10011946579

When red means go : non-normative effects of red under sensation seeking

Mehta, Ravi; Demmers, Joris; Dolen, Willemijn M. van; … - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 91-97

Persistent link: https://www.econbiz.de/10011771833