Search Results - subject:"Reactance"

Newsfeed native advertising on Facebook : young millennials' knowledge, pet peeves, reactance and ad avoidance

Youn, Seounmi; Kim, Seunghyun - In: International journal of advertising : the review of … 38 (2019) 5, pp. 651-683

Persistent link: https://www.econbiz.de/10012200311

Arming consumers against product placement : a comparison of factual and evaluative educational interventions

Tessitore, Tina; Geuens, Maggie - In: Journal of business research : JBR 95 (2019), pp. 38-48

Persistent link: https://www.econbiz.de/10011979739

Reactance to electronic surveillance : a test of antecedents and outcomes

Yost, Allison Brown; Behrend, Tara S.; Howardson, Garett; … - In: Journal of business and psychology 34 (2019) 1, pp. 71-86

Persistent link: https://www.econbiz.de/10012005656

Free to Choose: An Experimental Investigation of the Value of Free Choice

Lanchava, Lasha - Center for Economic Research and Graduate Education and … - 2013

reactance (Brehm, 1966). For this purpose, I design an economic experiment in which subjects are asked to express their … not differ significantly. Thus, in the experiment, the subjects did not display signs of reactance. In the end, the … potential reasons of why the subjects did not exhibit reactance are discussed. The lessons derived from this study may serve as …

Persistent link: https://www.econbiz.de/10010842937

Free choose : an experimental investigation of the value of free choice

Lanchava, Lasha - 2013

Persistent link: https://www.econbiz.de/10010233834

Retailers beware : on denied product returns and consumer behavior

Dailey, Lynn C.; Ülkü, M. Ali - In: Journal of business research : JBR 86 (2018), pp. 202-209

Persistent link: https://www.econbiz.de/10011855289

Promotional games : trick or treat?

Briley, Donnel A.; Danziger, Shai; Li, En - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 99-114

Persistent link: https://www.econbiz.de/10011842188

Comparative advertising for goods versus services : effects of different types of product attributes through consumer reactance and activation on consumer response

Bambauer-Sachse, Silke; Heinzle, Priska - In: Journal of retailing and consumer services 44 (2018), pp. 82-90

Persistent link: https://www.econbiz.de/10011904328

Comparative advertising : effects of concreteness and claim substantiation through reactance and activation on purchase intentions

Bambauer-Sachse, Silke; Heinzle, Priska - In: Journal of business research : JBR 84 (2018), pp. 233-242

Persistent link: https://www.econbiz.de/10011802926

"Please write a (great) online review for my hotel!" : guests' reactions to solicited reviews

Magno, Francesca; Cassia, Fabio; Bruni, Attilio - In: Journal of vacation marketing : an international journal 24 (2018) 2, pp. 148-158

Persistent link: https://www.econbiz.de/10011876212