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Search: subject:"Reactance"
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Konsumentenverhalten
99
Consumer behaviour
98
Psychological reactance
44
Reactance
37
reactance
34
Advertising effects
26
Werbewirkung
26
Advertising
25
Werbung
24
psychological reactance
22
Beziehungsmarketing
18
Relationship marketing
18
Personality psychology
17
Persönlichkeitspsychologie
17
Theorie
16
Theory
16
Experiment
15
Online retailing
13
Online-Handel
13
Internet marketing
12
Online-Marketing
12
Emotion
11
Personalization
10
Social Web
10
Social web
10
Data protection
9
Datenschutz
9
Personalisierung
9
Reactance theory
9
reactance theory
9
Brand
8
Markenartikel
8
Behavioral economics
7
Brand image
7
Brand management
7
Coronavirus
7
Markenführung
7
Markenimage
7
Verhaltensökonomik
7
trust
7
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Online availability
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Undetermined
114
Free
45
CC license
2
Type of publication
All
Article
159
Book / Working Paper
30
Type of publication (narrower categories)
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Article in journal
136
Aufsatz in Zeitschrift
136
Working Paper
11
research-article
9
Arbeitspapier
8
Graue Literatur
8
Non-commercial literature
8
Article
4
Thesis
1
conceptual-paper
1
review
1
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Language
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English
163
Undetermined
17
French
6
German
2
Hungarian
1
Author
All
Darpy, Denis
12
Prim-Allaz, Isabelle
12
Fitzsimons, Gavan J.
4
Ku, Hsuan-Hsuan
4
Noble, Stephanie M.
4
Bambauer-Sachse, Silke
3
Esmark, Carol L.
3
Grinstein, Amir
3
Kronrod, Ann
3
Schütze, Tobias
3
Spitzer, Carsten
3
Wathieu, Luc
3
Wichardt, Philipp C.
3
Aljukhadar, Muhammad
2
Aznar, Gloria
2
Best, Sabine
2
Breazeale, Michael J.
2
Böhm, Eva
2
Cabano, Frank
2
Cao, Xinyue
2
Dahlstrom, Robert
2
Degutis, Mindaugas
2
Dhanya Amarnath, Debora
2
Diamantopoulos, Adamantios
2
Ding, Ying
2
Garnefeld, Ina
2
George, Simon
2
Gineikiene, Justina
2
Gremler, Dwayne D.
2
Han, Jeong Yeob
2
Heinzle, Priska
2
Hennig-Thurau, Thorsten
2
Hsu, Ko-Hsin
2
Huang, Chih-Yun
2
Jaidev, Uma Pricilda
2
Just, David
2
Kay, Aaron C.
2
Kidiyoor, Gururaj
2
Kim, Hanyoung
2
Kim, Sojung
2
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Institution
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Université Paris-Dauphine
5
Université Paris-Dauphine (Paris IX)
5
HAL
4
Center for Economic Research and Graduate Education and Economics Institute (CERGE-EI)
1
European School of Management and Technology (ESMT)
1
Sloan School of Management, Massachusetts Institute of Technology (MIT)
1
Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations
1
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Published in...
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Journal of business research : JBR
15
International journal of advertising : the review of marketing communications
7
Economics Papers from University Paris Dauphine
5
Journal of retailing
5
Open Access publications from Université Paris-Dauphine
5
Psychology & marketing
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of the Academy of Marketing Science
4
Marketing letters : a journal of research in marketing
4
Post-Print / HAL
4
European Journal of Marketing
3
European journal of marketing : EJM
3
International journal of hospitality management
3
Journal of marketing
3
Journal of retailing and consumer services
3
American journal of agricultural economics
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of retail and distribution management
2
International marketing review
2
Journal of Service Theory and Practice
2
Journal of business and psychology
2
Journal of consumer marketing
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of service theory and practice : JSTP
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing Letters
2
Organization science
2
The service industries journal
2
Academy of Management journal : AMJ
1
Applied economic perspectives and policy
1
Asia Pacific journal of marketing and logistics
1
Asia marketing journal
1
Baltic Journal of Management
1
Baltic journal of management
1
CERGE-EI Working Papers
1
CESifo Working Paper
1
CESifo working papers
1
Cogent Economics & Finance
1
Cogent economics & finance
1
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Source
All
ECONIS (ZBW)
144
RePEc
26
Other ZBW resources
11
EconStor
7
BASE
1
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121
Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael
;
Moore, Sarah G.
;
Fitzsimons, Gavan J.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011739795
Saved in:
122
LGBTQ and religious identity conflict in service settings
Minton, Elizabeth A.
;
Cabano, Frank
;
Gardner, Meryl P.
; …
- In:
The journal of services marketing
31
(
2017
)
4/5
,
pp. 351-361
Persistent link: https://www.econbiz.de/10011742694
Saved in:
123
I'll be watching you : shoppers' reactions to perceptions of being watched by employees
Esmark, Carol L.
;
Noble, Stephanie M.
;
Breazeale, Michael J.
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 336-349
Persistent link: https://www.econbiz.de/10011744852
Saved in:
124
Functional, organic or conventional? : food choices of health conscious and skeptical consumers
Gineikiene, Justina
;
Kiudyte, Justina
;
Degutis, Mindaugas
- In:
Baltic journal of management
12
(
2017
)
2
,
pp. 139-152
Persistent link: https://www.econbiz.de/10011707201
Saved in:
125
An exemption for strong brands : the influence of brand community rejection on brand evaluation
Wang, Lili
;
Ding, Ying
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1029-1048
Persistent link: https://www.econbiz.de/10011708803
Saved in:
126
Time pressure and time planning in explaining advertising avoidance behavior
Rojas-Méndez, José I.
;
Davies, Gary
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 481-503
Persistent link: https://www.econbiz.de/10011799258
Saved in:
127
When red means go : non-normative effects of red under sensation seeking
Mehta, Ravi
;
Demmers, Joris
;
Dolen, Willemijn M. van
; …
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 91-97
Persistent link: https://www.econbiz.de/10011771833
Saved in:
128
Co-producing with consumers : how varying levels of control and co-production impact affect
Stevens, Jennifer
;
Esmark, Carol L.
;
Noble, Stephanie M.
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10011675145
Saved in:
129
Corporate crisis advertising : a framework examining the use and effects of corporate advertising before and after crises
Ho, Benjamin
;
Shin, Wonsun
;
Pang, Augustine
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 537-551
Persistent link: https://www.econbiz.de/10011852892
Saved in:
130
L' utilisation de la culpabilité en communication
Chédotal, Camille
;
Berthe, Bénédicte
;
Peyrelongue, …
- In:
Recherche et applications en marketing
32
(
2017
)
4
,
pp. 97-116
Persistent link: https://www.econbiz.de/10011857048
Saved in:
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