phénomènes de réactance psychologique et être rejetés par les consommateurs. Cet article propose donc d’explorer les phénomènes … de réactance associés aux programmes de fidélité dans une approche qualitative. Les résultats mettent en évidence que les … the area of marketing. However, existing literature do not really mention that some consumers could show reactance against …

marketing and psychology to understand consumer reactance toward services packaged as formal contracts. A first part presents … reactance and relationship proneness are introduced as interesting concepts to revisit the relationship marketing paradigm and …

marketing and psychology to understand consumer reactance toward services packaged as formal contracts. A first part presents … that psychological reactance and relationship proneness are interesting concepts to revisit the relationship marketing …

based on the reactance matrix. Secondly, the concept of load is redefined by using power angle information. Thirdly, the …

characteristic is of great importance. Therefore the magnetizing reactance estimator, based on the magnetizing curve identification …

to energize reactance – a motivational state directed to restore the threatened freedoms. Negative affect and reactance …