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  • Search: subject:"Reactance"
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Year of publication
Subject
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Konsumentenverhalten 92 Consumer behaviour 91 Psychological reactance 43 Reactance 36 reactance 32 Advertising effects 24 Werbewirkung 24 Advertising 23 Werbung 22 psychological reactance 17 Beziehungsmarketing 16 Relationship marketing 16 Theorie 16 Theory 16 Personality psychology 14 Persönlichkeitspsychologie 14 Experiment 13 Emotion 11 Internet marketing 11 Online retailing 11 Online-Handel 11 Online-Marketing 11 Data protection 9 Datenschutz 9 Personalization 9 Reactance theory 9 Social Web 9 Social web 9 reactance theory 9 Brand 8 Markenartikel 8 Personalisierung 8 Brand image 7 Brand management 7 Markenführung 7 Markenimage 7 trust 7 Coronavirus 6 Customer satisfaction 6 Einzelhandel 6
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Online availability
All
Undetermined 108 Free 46 CC license 2
Type of publication
All
Article 148 Book / Working Paper 30
Type of publication (narrower categories)
All
Article in journal 125 Aufsatz in Zeitschrift 125 Working Paper 11 research-article 9 Arbeitspapier 8 Graue Literatur 8 Non-commercial literature 8 Article 4 Thesis 1 conceptual-paper 1 review 1
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Language
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English 152 Undetermined 17 French 6 German 2 Hungarian 1
Author
All
Darpy, Denis 12 Prim-Allaz, Isabelle 12 Fitzsimons, Gavan J. 4 Ku, Hsuan-Hsuan 4 Noble, Stephanie M. 4 Bambauer-Sachse, Silke 3 Esmark, Carol L. 3 Grinstein, Amir 3 Kronrod, Ann 3 Wathieu, Luc 3 Aljukhadar, Muhammad 2 Aznar, Gloria 2 Best, Sabine 2 Breazeale, Michael J. 2 Böhm, Eva 2 Cabano, Frank 2 Cao, Xinyue 2 Dahlstrom, Robert 2 Degutis, Mindaugas 2 Dhanya Amarnath, Debora 2 Diamantopoulos, Adamantios 2 Ding, Ying 2 Garnefeld, Ina 2 George, Simon 2 Gineikiene, Justina 2 Gremler, Dwayne D. 2 Heinzle, Priska 2 Hennig-Thurau, Thorsten 2 Hsu, Ko-Hsin 2 Huang, Chih-Yun 2 Jaidev, Uma Pricilda 2 Kay, Aaron C. 2 Kidiyoor, Gururaj 2 Kim, Sojung 2 Kiudyte, Justina 2 Krah, Tabea 2 Lanchava, Lasha 2 Laurin, Kristin 2 Liu, Yan 2 Madhavan, Vinod 2
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Institution
All
Université Paris-Dauphine 5 Université Paris-Dauphine (Paris IX) 5 HAL 4 Center for Economic Research and Graduate Education and Economics Institute (CERGE-EI) 1 European School of Management and Technology (ESMT) 1 Sloan School of Management, Massachusetts Institute of Technology (MIT) 1 Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations 1
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Published in...
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Journal of business research : JBR 14 International journal of advertising : the review of marketing communications 6 Economics Papers from University Paris Dauphine 5 Open Access publications from Université Paris-Dauphine 5 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 4 Journal of retailing 4 Journal of the Academy of Marketing Science 4 Marketing letters : a journal of research in marketing 4 Post-Print / HAL 4 Psychology & marketing 4 European Journal of Marketing 3 European journal of marketing : EJM 3 Journal of marketing 3 Journal of retailing and consumer services 3 American journal of agricultural economics 2 International journal of advertising : the quarterly review of marketing communications 2 International journal of hospitality management 2 International journal of retail and distribution management 2 International marketing review 2 Journal of Service Theory and Practice 2 Journal of business and psychology 2 Journal of consumer marketing 2 Journal of marketing communications 2 Journal of promotion management : JPM 2 Journal of service theory and practice : JSTP 2 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 2 Marketing Letters 2 The service industries journal 2 Academy of Management journal : AMJ 1 Asia Pacific journal of marketing and logistics 1 Asia marketing journal 1 Baltic Journal of Management 1 Baltic journal of management 1 CERGE-EI Working Papers 1 CESifo Working Paper 1 CESifo working papers 1 Cogent Economics & Finance 1 Cogent economics & finance 1 Cowles Foundation discussion paper 1 Discussion paper series 1
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Source
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ECONIS (ZBW) 133 RePEc 26 Other ZBW resources 11 EconStor 7 BASE 1
Showing 21 - 30 of 178
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Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron; Bellman, Steven; Faulkner, Margaret; … - In: Journal of advertising research 64 (2024) 2, pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
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The effectiveness of sugar-sweetened beverage warning labels : an examination of consumer reactance and cost of compliance
Hughner, Renée Shaw; Dumitrescu, Claudia - In: Journal of business research : JBR 182 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015130277
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Danmaku consistency reduces consumer purchases during live streaming : a dual-process model
Zhang, Nan; Ruan, Chenhan - In: Psychology & marketing 41 (2024) 11, pp. 2591-2607
Persistent link: https://www.econbiz.de/10015133862
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How anthropomorphism shapes restaurant customers' consumption of plant-based meat alternatives : perceptions, attitudes, and intention to visit
Piao, Zhenxian Zoey; Wei, Wei; Zhang, Lu - 2024
Persistent link: https://www.econbiz.de/10015338579
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Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment advertising
Pfiffelmann, Jean; Pfeuffer, Alexander; Dens, Nathalie; … - In: International journal of advertising : the review of … 43 (2024) 3, pp. 491-532
Persistent link: https://www.econbiz.de/10014550980
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Restrictively framed promotions hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant; Swaminathan, Srinivasan; … - In: Journal of promotion management : innovations in … 30 (2024) 1, pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
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The persuasive effect of humorous prompts on tourists' heritage responsible behaviors
Ji, Jia-Cheng; Li, Yong-Quan; Ruan, Wen-Qi; Zhang, Shu-Ning - In: Tourism review 79 (2024) 4, pp. 903-922
Persistent link: https://www.econbiz.de/10015049345
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Online reviews generated through product testing: can more favorable reviews be enticed with free products?
Garnefeld, Ina; Krah, Tabea; Böhm, Eva; Gremler, Dwayne D. - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 703-722
Online reviews have profound impacts on firm success in terms of sales volume and how much customers are willing to pay, yet firms remain highly dependent on customers' voluntary contributions. A popular way to increase the number of online reviews is to use product testing programs, which offer...
Persistent link: https://www.econbiz.de/10014501650
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Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.; Ketelaar, Paul E.; Sotgiu, Francesca - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
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Online reviews generated through product testing : can more favorable reviews be enticed with free products?
Garnefeld, Ina; Krah, Tabea; Böhm, Eva; Gremler, Dwayne D. - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 703-722
Persistent link: https://www.econbiz.de/10012587389
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