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  • Search: subject:"Reactance"
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Year of publication
Subject
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Konsumentenverhalten 92 Consumer behaviour 91 Psychological reactance 43 Reactance 36 reactance 32 Advertising effects 24 Werbewirkung 24 Advertising 23 Werbung 22 psychological reactance 17 Beziehungsmarketing 16 Relationship marketing 16 Theorie 16 Theory 16 Personality psychology 14 Persönlichkeitspsychologie 14 Experiment 13 Emotion 11 Internet marketing 11 Online retailing 11 Online-Handel 11 Online-Marketing 11 Data protection 9 Datenschutz 9 Personalization 9 Reactance theory 9 Social Web 9 Social web 9 reactance theory 9 Brand 8 Markenartikel 8 Personalisierung 8 Brand image 7 Brand management 7 Markenführung 7 Markenimage 7 trust 7 Coronavirus 6 Customer satisfaction 6 Einzelhandel 6
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Online availability
All
Undetermined 108 Free 46 CC license 2
Type of publication
All
Article 148 Book / Working Paper 30
Type of publication (narrower categories)
All
Article in journal 125 Aufsatz in Zeitschrift 125 Working Paper 11 research-article 9 Arbeitspapier 8 Graue Literatur 8 Non-commercial literature 8 Article 4 Thesis 1 conceptual-paper 1 review 1
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Language
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English 152 Undetermined 17 French 6 German 2 Hungarian 1
Author
All
Darpy, Denis 12 Prim-Allaz, Isabelle 12 Fitzsimons, Gavan J. 4 Ku, Hsuan-Hsuan 4 Noble, Stephanie M. 4 Bambauer-Sachse, Silke 3 Esmark, Carol L. 3 Grinstein, Amir 3 Kronrod, Ann 3 Wathieu, Luc 3 Aljukhadar, Muhammad 2 Aznar, Gloria 2 Best, Sabine 2 Breazeale, Michael J. 2 Böhm, Eva 2 Cabano, Frank 2 Cao, Xinyue 2 Dahlstrom, Robert 2 Degutis, Mindaugas 2 Dhanya Amarnath, Debora 2 Diamantopoulos, Adamantios 2 Ding, Ying 2 Garnefeld, Ina 2 George, Simon 2 Gineikiene, Justina 2 Gremler, Dwayne D. 2 Heinzle, Priska 2 Hennig-Thurau, Thorsten 2 Hsu, Ko-Hsin 2 Huang, Chih-Yun 2 Jaidev, Uma Pricilda 2 Kay, Aaron C. 2 Kidiyoor, Gururaj 2 Kim, Sojung 2 Kiudyte, Justina 2 Krah, Tabea 2 Lanchava, Lasha 2 Laurin, Kristin 2 Liu, Yan 2 Madhavan, Vinod 2
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Institution
All
Université Paris-Dauphine 5 Université Paris-Dauphine (Paris IX) 5 HAL 4 Center for Economic Research and Graduate Education and Economics Institute (CERGE-EI) 1 European School of Management and Technology (ESMT) 1 Sloan School of Management, Massachusetts Institute of Technology (MIT) 1 Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations 1
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Published in...
All
Journal of business research : JBR 14 International journal of advertising : the review of marketing communications 6 Economics Papers from University Paris Dauphine 5 Open Access publications from Université Paris-Dauphine 5 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 4 Journal of retailing 4 Journal of the Academy of Marketing Science 4 Marketing letters : a journal of research in marketing 4 Post-Print / HAL 4 Psychology & marketing 4 European Journal of Marketing 3 European journal of marketing : EJM 3 Journal of marketing 3 Journal of retailing and consumer services 3 American journal of agricultural economics 2 International journal of advertising : the quarterly review of marketing communications 2 International journal of hospitality management 2 International journal of retail and distribution management 2 International marketing review 2 Journal of Service Theory and Practice 2 Journal of business and psychology 2 Journal of consumer marketing 2 Journal of marketing communications 2 Journal of promotion management : JPM 2 Journal of service theory and practice : JSTP 2 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 2 Marketing Letters 2 The service industries journal 2 Academy of Management journal : AMJ 1 Asia Pacific journal of marketing and logistics 1 Asia marketing journal 1 Baltic Journal of Management 1 Baltic journal of management 1 CERGE-EI Working Papers 1 CESifo Working Paper 1 CESifo working papers 1 Cogent Economics & Finance 1 Cogent economics & finance 1 Cowles Foundation discussion paper 1 Discussion paper series 1
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Source
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ECONIS (ZBW) 133 RePEc 26 Other ZBW resources 11 EconStor 7 BASE 1
Showing 41 - 50 of 178
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Secondary selling : beyond the salesperson-customer dyad
Burchett, Molly R.; Murtha, Brian; Kohli, Ajay Kumar - In: Journal of marketing 87 (2023) 4, pp. 575-600
Persistent link: https://www.econbiz.de/10014325383
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Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi; Shah, Purvi; Loiacono, Eleanor T. - In: The journal of brand management : an international journal 30 (2023) 4, pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
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When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.; Nisbett, Gwen S. - In: International journal of sports marketing & sponsorship 24 (2023) 3, pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
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Understanding work experience in epidemic-induced telecommuting : the roles of misfit, reactance, and collaborative technologies
Li, Boying; Xue, Chenyang; Cheng, Yue; Lim, Eric T. K.; … - In: Journal of business research : JBR 154 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10013468726
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The role of implicit theories in consumer intertemporal preference
Shirai, Miyuri - In: Journal of consumer marketing 40 (2023) 7, pp. 815-825
Persistent link: https://www.econbiz.de/10014471123
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Nichts ist unmöglich - Corona! Wirtschaftspsychologische Erklärungen zu den Anfängen der Corona-Krise
Pitters, Julia - 2020
A novel Covid-19 virus initially threatens the Chinese metropolis of Wu-Han and has been causing a global pandemic in 2020. In order to impede the spread of the virus and thus relieve the burden on the respective health care systems, governments around the world are being forced to impose...
Persistent link: https://www.econbiz.de/10012210235
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Nichts ist unmöglich - Corona! : wirtschaftspsychologische Erklärungen zu den Anfängen der Corona-Krise
Pitters, Julia - 2020
A novel Covid-19 virus initially threatens the Chinese metropolis of Wu-Han and has been causing a global pandemic in 2020. In order to impede the spread of the virus and thus relieve the burden on the respective health care systems, governments around the world are being forced to impose...
Persistent link: https://www.econbiz.de/10012209644
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Moderate vs. radical NGOs
Espinosa, Romain; Treich, Nicolas - 2020
Persistent link: https://www.econbiz.de/10012317180
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Perceived intrusiveness of rich media ads in online advertising: Evidences from young Indian travellers
Madhavan, Vinod; George, Simon; Kidiyoor, Gururaj - In: Cogent Economics & Finance 7 (2019) 1, pp. 1-13
This paper examines the interrelated effects of perceived ad intrusiveness of rich media ads in online advertisements with respect to attitudes towards brands, online advertisement and the publisher's website on young Indian travellers. Despite the widespread use of the term in marketing...
Persistent link: https://www.econbiz.de/10014001384
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Greedy or grateful? : asking for more when thanking donors
Sudhir, K.; Fong, Hortense; Roy, Subroto - 2019
Persistent link: https://www.econbiz.de/10012053172
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