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Search: subject:"Reactance"
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Subject
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Konsumentenverhalten
99
Consumer behaviour
98
Psychological reactance
44
Reactance
37
reactance
34
Advertising effects
26
Werbewirkung
26
Advertising
25
Werbung
24
psychological reactance
22
Beziehungsmarketing
18
Relationship marketing
18
Personality psychology
17
Persönlichkeitspsychologie
17
Theorie
16
Theory
16
Experiment
15
Online retailing
13
Online-Handel
13
Internet marketing
12
Online-Marketing
12
Emotion
11
Personalization
10
Social Web
10
Social web
10
Data protection
9
Datenschutz
9
Personalisierung
9
Reactance theory
9
reactance theory
9
Brand
8
Markenartikel
8
Behavioral economics
7
Brand image
7
Brand management
7
Coronavirus
7
Markenführung
7
Markenimage
7
Verhaltensökonomik
7
trust
7
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Online availability
All
Undetermined
114
Free
45
CC license
2
Type of publication
All
Article
159
Book / Working Paper
30
Type of publication (narrower categories)
All
Article in journal
136
Aufsatz in Zeitschrift
136
Working Paper
11
research-article
9
Arbeitspapier
8
Graue Literatur
8
Non-commercial literature
8
Article
4
Thesis
1
conceptual-paper
1
review
1
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Language
All
English
163
Undetermined
17
French
6
German
2
Hungarian
1
Author
All
Darpy, Denis
12
Prim-Allaz, Isabelle
12
Fitzsimons, Gavan J.
4
Ku, Hsuan-Hsuan
4
Noble, Stephanie M.
4
Bambauer-Sachse, Silke
3
Esmark, Carol L.
3
Grinstein, Amir
3
Kronrod, Ann
3
Schütze, Tobias
3
Spitzer, Carsten
3
Wathieu, Luc
3
Wichardt, Philipp C.
3
Aljukhadar, Muhammad
2
Aznar, Gloria
2
Best, Sabine
2
Breazeale, Michael J.
2
Böhm, Eva
2
Cabano, Frank
2
Cao, Xinyue
2
Dahlstrom, Robert
2
Degutis, Mindaugas
2
Dhanya Amarnath, Debora
2
Diamantopoulos, Adamantios
2
Ding, Ying
2
Garnefeld, Ina
2
George, Simon
2
Gineikiene, Justina
2
Gremler, Dwayne D.
2
Han, Jeong Yeob
2
Heinzle, Priska
2
Hennig-Thurau, Thorsten
2
Hsu, Ko-Hsin
2
Huang, Chih-Yun
2
Jaidev, Uma Pricilda
2
Just, David
2
Kay, Aaron C.
2
Kidiyoor, Gururaj
2
Kim, Hanyoung
2
Kim, Sojung
2
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Institution
All
Université Paris-Dauphine
5
Université Paris-Dauphine (Paris IX)
5
HAL
4
Center for Economic Research and Graduate Education and Economics Institute (CERGE-EI)
1
European School of Management and Technology (ESMT)
1
Sloan School of Management, Massachusetts Institute of Technology (MIT)
1
Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations
1
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Published in...
All
Journal of business research : JBR
15
International journal of advertising : the review of marketing communications
7
Economics Papers from University Paris Dauphine
5
Journal of retailing
5
Open Access publications from Université Paris-Dauphine
5
Psychology & marketing
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of the Academy of Marketing Science
4
Marketing letters : a journal of research in marketing
4
Post-Print / HAL
4
European Journal of Marketing
3
European journal of marketing : EJM
3
International journal of hospitality management
3
Journal of marketing
3
Journal of retailing and consumer services
3
American journal of agricultural economics
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of retail and distribution management
2
International marketing review
2
Journal of Service Theory and Practice
2
Journal of business and psychology
2
Journal of consumer marketing
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of service theory and practice : JSTP
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing Letters
2
Organization science
2
The service industries journal
2
Academy of Management journal : AMJ
1
Applied economic perspectives and policy
1
Asia Pacific journal of marketing and logistics
1
Asia marketing journal
1
Baltic Journal of Management
1
Baltic journal of management
1
CERGE-EI Working Papers
1
CESifo Working Paper
1
CESifo working papers
1
Cogent Economics & Finance
1
Cogent economics & finance
1
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Source
All
ECONIS (ZBW)
144
RePEc
26
Other ZBW resources
11
EconStor
7
BASE
1
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189
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71
Can advertising benefit women's development? : preliminary insights from a multi-method investigation
Vadakkepatt, Gautham
;
Bryant, Andrew
;
Hill, Ronald Paul
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 503-520
Persistent link: https://www.econbiz.de/10013199124
Saved in:
72
The joint influence of the timing and framing of an online upselling message on consumer perceptions : the roles of construal level and
reactance
Denizci Guillet, Basak
;
Mattila, Anna S.
;
Peng, Zixi
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
7
,
pp. 2516-2534
Persistent link: https://www.econbiz.de/10013412655
Saved in:
73
Consumer intentions,
reactance
and the marketing implications of policy induced mergers and acquisitions in financial services
Mensah, Kobby
;
Madichie, Nnamdi O.
;
Mensah, Gilbert Kofi
; …
- In:
International journal of bank marketing
40
(
2022
)
3
,
pp. 536-557
Persistent link: https://www.econbiz.de/10013396366
Saved in:
74
Standing with our hometowns? : the relationship between residents' perceived threat from COVID-19 and intention to support tourism recovery in their hometown
Liu, Yan
;
Cao, Xinyue
;
Font, Xavier
;
Cao, Xingping
- In:
Journal of destination marketing & management
25
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014225899
Saved in:
75
Effect of comparative feedback on consumers' energy-saving behavior : a college dormitory example
Liu, Manzhi
;
Liu, Liyuan
;
Shi, Mengqian
;
He, Gang
; …
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
3
,
pp. 589-601
Persistent link: https://www.econbiz.de/10013287726
Saved in:
76
The influence of social norms on consumer behavior : a meta-analysis
Melnyk, Vladimir
;
Carrillat, François A.
;
Melnyk, Valentyna
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 98-120
Persistent link: https://www.econbiz.de/10013258854
Saved in:
77
Institutional translation gone wrong : the case of villages for Africa in rural Tanzania
Claus, Laura
;
Greenwood, Royston
;
Mgoo, John
- In:
Academy of Management journal : AMJ
64
(
2021
)
5
,
pp. 1497-1526
Persistent link: https://www.econbiz.de/10012814529
Saved in:
78
The effects of user comment valence of Facebook health messages on intention to receive the flu vaccine : the role of pre-existing attitude towards the flu vaccine and psychologica...
Kim, Hanyoung
;
Seo, Youngji
;
Yoon, Hye Jin
;
Han, Jeong Yeob
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1187-1208
Persistent link: https://www.econbiz.de/10012650638
Saved in:
79
How the destination short video affects the customers' attitude : the role of narrative transportation
Cao, Xinyue
;
Qu, Zhirui
;
Liu, Yan
;
Hu, JiaJing
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648976
Saved in:
80
Impact of risk aversion,
reactance
proneness and risk appraisal on travel destination risk perception
Prince, Melvin
;
Kim, Young
- In:
Journal of vacation marketing
27
(
2021
)
2
,
pp. 203-216
Persistent link: https://www.econbiz.de/10012494076
Saved in:
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