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Search: subject:"Reactance"
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Konsumentenverhalten
92
Consumer behaviour
91
Psychological reactance
43
Reactance
36
reactance
32
Advertising effects
24
Werbewirkung
24
Advertising
23
Werbung
22
psychological reactance
17
Beziehungsmarketing
16
Relationship marketing
16
Theorie
16
Theory
16
Personality psychology
14
Persönlichkeitspsychologie
14
Experiment
13
Emotion
11
Internet marketing
11
Online retailing
11
Online-Handel
11
Online-Marketing
11
Data protection
9
Datenschutz
9
Personalization
9
Reactance theory
9
Social Web
9
Social web
9
reactance theory
9
Brand
8
Markenartikel
8
Personalisierung
8
Brand image
7
Brand management
7
Markenführung
7
Markenimage
7
trust
7
Coronavirus
6
Customer satisfaction
6
Einzelhandel
6
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Online availability
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Undetermined
108
Free
46
CC license
2
Type of publication
All
Article
148
Book / Working Paper
30
Type of publication (narrower categories)
All
Article in journal
125
Aufsatz in Zeitschrift
125
Working Paper
11
research-article
9
Arbeitspapier
8
Graue Literatur
8
Non-commercial literature
8
Article
4
Thesis
1
conceptual-paper
1
review
1
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Language
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English
152
Undetermined
17
French
6
German
2
Hungarian
1
Author
All
Darpy, Denis
12
Prim-Allaz, Isabelle
12
Fitzsimons, Gavan J.
4
Ku, Hsuan-Hsuan
4
Noble, Stephanie M.
4
Bambauer-Sachse, Silke
3
Esmark, Carol L.
3
Grinstein, Amir
3
Kronrod, Ann
3
Wathieu, Luc
3
Aljukhadar, Muhammad
2
Aznar, Gloria
2
Best, Sabine
2
Breazeale, Michael J.
2
Böhm, Eva
2
Cabano, Frank
2
Cao, Xinyue
2
Dahlstrom, Robert
2
Degutis, Mindaugas
2
Dhanya Amarnath, Debora
2
Diamantopoulos, Adamantios
2
Ding, Ying
2
Garnefeld, Ina
2
George, Simon
2
Gineikiene, Justina
2
Gremler, Dwayne D.
2
Heinzle, Priska
2
Hennig-Thurau, Thorsten
2
Hsu, Ko-Hsin
2
Huang, Chih-Yun
2
Jaidev, Uma Pricilda
2
Kay, Aaron C.
2
Kidiyoor, Gururaj
2
Kim, Sojung
2
Kiudyte, Justina
2
Krah, Tabea
2
Lanchava, Lasha
2
Laurin, Kristin
2
Liu, Yan
2
Madhavan, Vinod
2
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Institution
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Université Paris-Dauphine
5
Université Paris-Dauphine (Paris IX)
5
HAL
4
Center for Economic Research and Graduate Education and Economics Institute (CERGE-EI)
1
European School of Management and Technology (ESMT)
1
Sloan School of Management, Massachusetts Institute of Technology (MIT)
1
Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations
1
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Published in...
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Journal of business research : JBR
14
International journal of advertising : the review of marketing communications
6
Economics Papers from University Paris Dauphine
5
Open Access publications from Université Paris-Dauphine
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of retailing
4
Journal of the Academy of Marketing Science
4
Marketing letters : a journal of research in marketing
4
Post-Print / HAL
4
Psychology & marketing
4
European Journal of Marketing
3
European journal of marketing : EJM
3
Journal of marketing
3
Journal of retailing and consumer services
3
American journal of agricultural economics
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of hospitality management
2
International journal of retail and distribution management
2
International marketing review
2
Journal of Service Theory and Practice
2
Journal of business and psychology
2
Journal of consumer marketing
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of service theory and practice : JSTP
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing Letters
2
The service industries journal
2
Academy of Management journal : AMJ
1
Asia Pacific journal of marketing and logistics
1
Asia marketing journal
1
Baltic Journal of Management
1
Baltic journal of management
1
CERGE-EI Working Papers
1
CESifo Working Paper
1
CESifo working papers
1
Cogent Economics & Finance
1
Cogent economics & finance
1
Cowles Foundation discussion paper
1
Discussion paper series
1
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Source
All
ECONIS (ZBW)
133
RePEc
26
Other ZBW resources
11
EconStor
7
BASE
1
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71
Freedom restriction and non-member customers' response to loyalty programs
Ding, Anni
;
Legendre, Tiffany S.
;
Han, Juyeon
;
Chang, Howook
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012494930
Saved in:
72
The effects of user comment valence of Facebook health messages on intention to receive the flu vaccine : the role of pre-existing attitude towards the flu vaccine and psychologica...
Kim, Hanyoung
;
Seo, Youngji
;
Yoon, Hye Jin
;
Han, Jeong Yeob
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1187-1208
Persistent link: https://www.econbiz.de/10012650638
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73
Institutional translation gone wrong : the case of villages for Africa in rural Tanzania
Claus, Laura
;
Greenwood, Royston
;
Mgoo, John
- In:
Academy of Management journal : AMJ
64
(
2021
)
5
,
pp. 1497-1526
Persistent link: https://www.econbiz.de/10012814529
Saved in:
74
The paradox of word-of-mouth in social commerce : exploring the juxtaposed impacts of source credibility and information quality on SWOM spreading
Cheng, Xusen
;
Gu, Yu
;
Hua, Ying
;
Luo, Xin
- In:
Information & management : the internat. journal of …
58
(
2021
)
7
,
pp. 1-11
Persistent link: https://www.econbiz.de/10013259430
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75
The effectiveness of random discounts for migrating customers to the mobile channel
Vries, Eline L. E. de
;
Zhang, Sha
- In:
Journal of business research : JBR
110
(
2020
),
pp. 272-281
Persistent link: https://www.econbiz.de/10012237847
Saved in:
76
Achieving immersion in the tourism experience : the role of autonomy, temporal dissociation, and
reactance
Lunardo, Renaud
;
Ponsignon, Frédéric
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
7
,
pp. 1151-1167
Persistent link: https://www.econbiz.de/10012268347
Saved in:
77
When consumption regulations backfire : the role of political ideology
Irmak, Caglar
;
Murdock, Mitchel R.
;
Kanuri, Vamsi K.
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 966-984
Persistent link: https://www.econbiz.de/10012271997
Saved in:
78
Network goal analysis of social and organizational systems : testing dynamic network theory in complex social networks
Westaby, James D.
;
Parr, Adam K.
- In:
Journal of applied behavioral science
56
(
2020
)
1
,
pp. 107-129
Persistent link: https://www.econbiz.de/10012158908
Saved in:
79
Prior disclosure of product placement : the more explicit the disclosure, the better the brand recall and brand attitude
Chan, Fong Yee
- In:
Journal of business research : JBR
120
(
2020
),
pp. 31-41
Persistent link: https://www.econbiz.de/10012417086
Saved in:
80
Extending situational strength theory to account for situation-outcome mismatch
Dalal, Reeshad S.
;
Alaybek, Balca
;
Sheng, Zitong
; …
- In:
Journal of business and psychology
35
(
2020
)
3
,
pp. 273-296
Persistent link: https://www.econbiz.de/10012226868
Saved in:
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