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Search: subject:"Reactance"
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Konsumentenverhalten
99
Consumer behaviour
98
Psychological reactance
44
Reactance
37
reactance
33
Advertising effects
26
Werbewirkung
26
Advertising
25
Werbung
24
psychological reactance
22
Beziehungsmarketing
18
Relationship marketing
18
Personality psychology
17
Persönlichkeitspsychologie
17
Theorie
16
Theory
16
Experiment
14
Online retailing
13
Online-Handel
13
Internet marketing
12
Online-Marketing
12
Emotion
11
Personalization
10
Social Web
10
Social web
10
Data protection
9
Datenschutz
9
Personalisierung
9
Reactance theory
9
reactance theory
9
Brand
8
Markenartikel
8
Behavioral economics
7
Brand image
7
Brand management
7
Coronavirus
7
Markenführung
7
Markenimage
7
Verhaltensökonomik
7
trust
7
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Undetermined
114
Free
44
CC license
2
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Article
158
Book / Working Paper
30
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Article in journal
135
Aufsatz in Zeitschrift
135
Working Paper
11
research-article
9
Arbeitspapier
8
Graue Literatur
8
Non-commercial literature
8
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4
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1
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1
review
1
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English
162
Undetermined
17
French
6
German
2
Hungarian
1
Author
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Darpy, Denis
12
Prim-Allaz, Isabelle
12
Fitzsimons, Gavan J.
4
Ku, Hsuan-Hsuan
4
Noble, Stephanie M.
4
Bambauer-Sachse, Silke
3
Esmark, Carol L.
3
Grinstein, Amir
3
Kronrod, Ann
3
Schütze, Tobias
3
Spitzer, Carsten
3
Wathieu, Luc
3
Wichardt, Philipp C.
3
Aljukhadar, Muhammad
2
Aznar, Gloria
2
Best, Sabine
2
Breazeale, Michael J.
2
Böhm, Eva
2
Cabano, Frank
2
Cao, Xinyue
2
Dahlstrom, Robert
2
Degutis, Mindaugas
2
Dhanya Amarnath, Debora
2
Diamantopoulos, Adamantios
2
Ding, Ying
2
Garnefeld, Ina
2
George, Simon
2
Gineikiene, Justina
2
Gremler, Dwayne D.
2
Han, Jeong Yeob
2
Heinzle, Priska
2
Hennig-Thurau, Thorsten
2
Hsu, Ko-Hsin
2
Huang, Chih-Yun
2
Jaidev, Uma Pricilda
2
Just, David
2
Kay, Aaron C.
2
Kidiyoor, Gururaj
2
Kim, Hanyoung
2
Kim, Sojung
2
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Université Paris-Dauphine
5
Université Paris-Dauphine (Paris IX)
5
HAL
4
Center for Economic Research and Graduate Education and Economics Institute (CERGE-EI)
1
European School of Management and Technology (ESMT)
1
Sloan School of Management, Massachusetts Institute of Technology (MIT)
1
Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations
1
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Journal of business research : JBR
15
International journal of advertising : the review of marketing communications
7
Economics Papers from University Paris Dauphine
5
Journal of retailing
5
Open Access publications from Université Paris-Dauphine
5
Psychology & marketing
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of the Academy of Marketing Science
4
Marketing letters : a journal of research in marketing
4
Post-Print / HAL
4
European Journal of Marketing
3
European journal of marketing : EJM
3
International journal of hospitality management
3
Journal of marketing
3
Journal of retailing and consumer services
3
American journal of agricultural economics
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of retail and distribution management
2
International marketing review
2
Journal of Service Theory and Practice
2
Journal of business and psychology
2
Journal of consumer marketing
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of service theory and practice : JSTP
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing Letters
2
The service industries journal
2
Academy of Management journal : AMJ
1
Applied economic perspectives and policy
1
Asia Pacific journal of marketing and logistics
1
Asia marketing journal
1
Baltic Journal of Management
1
Baltic journal of management
1
CERGE-EI Working Papers
1
CESifo Working Paper
1
CESifo working papers
1
Cogent Economics & Finance
1
Cogent economics & finance
1
Cowles Foundation discussion paper
1
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Source
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ECONIS (ZBW)
143
RePEc
26
Other ZBW resources
11
EconStor
7
BASE
1
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188
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1
Green loyalty programmes : customer trait
reactance
and reward preferences
Huang, Jingxi
;
Daryanto, Ahmad
;
Hogg, Margaret K.
; …
- In:
Journal of consumer behaviour
24
(
2025
)
4
,
pp. 2019-2032
Persistent link: https://www.econbiz.de/10015456532
Saved in:
2
Nudging : an experiment on transparency, accounting for
reactance
and response time
Schütze, Tobias
;
Spitzer, Carsten
;
Wichardt, Philipp C.
- In:
Journal of economic psychology
107
(
2025
),
pp. 1-7
Persistent link: https://www.econbiz.de/10015450655
Saved in:
3
Rethinking money : how the backfire effect shapes : consumer reactions to recommendations
Ahn, Hee-Kyung
;
Lee, Eunkyoung
- In:
Asia marketing journal
27
(
2025
)
1
,
pp. 48-60
Persistent link: https://www.econbiz.de/10015399232
Saved in:
4
Trailblazing motivation and marginalized group members : changing expectations to pave the way for others
Knowlton, Karren
- In:
Organization science
36
(
2025
)
1
,
pp. 477-513
Persistent link: https://www.econbiz.de/10015195727
Saved in:
5
Psychological
reactance
in assertive green advertising : addressing the role of individual values
Freudenreich, Thomas
;
Penz, Elfriede
- In:
Journal of consumer marketing
42
(
2025
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10015205248
Saved in:
6
Managing deepfakes with artificial intelligence : introducing the business privacy calculus
Vecchietti, Giuseppe
;
Liyanaarachchi, Gajendra
;
Viglia, …
- In:
Journal of business research : JBR
186
(
2025
),
pp. 1-10
Persistent link: https://www.econbiz.de/10015158108
Saved in:
7
Employee digital transformation experience towards automation versus augmentation : implications for job attitudes
Ren, Shuang
;
Chowdhury, Soumyadeb
- In:
Human resource management
64
(
2025
)
5
,
pp. 1359-1379
Persistent link: https://www.econbiz.de/10015470781
Saved in:
8
Charity without choice : the impact of receiving prosocial gifts on subsequent donations
Ok, Ekin
;
Habib, Rishad
;
Aquino, Karl
- In:
Psychology & marketing
42
(
2025
)
10
,
pp. 2588-2599
Persistent link: https://www.econbiz.de/10015464194
Saved in:
9
Everything under control? : the impact of electronic monitoring type and social norms on privacy and
reactance
Wolff, Mauren Sina
;
Niessen, Cornelia
- In:
Journal of personnel psychology
23
(
2024
)
3
,
pp. 134-144
Persistent link: https://www.econbiz.de/10015403835
Saved in:
10
Channel-switching behaviour and customer deviance
Mayr, Kathrin
;
Teller, Christoph
- In:
International journal of retail and distribution management
52
(
2024
)
10/11
,
pp. 1073-1091
Persistent link: https://www.econbiz.de/10015158271
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