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  • Search: subject:"Reactance"
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Year of publication
Subject
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Konsumentenverhalten 92 Consumer behaviour 91 Psychological reactance 43 Reactance 36 reactance 32 Advertising effects 24 Werbewirkung 24 Advertising 23 Werbung 22 psychological reactance 17 Beziehungsmarketing 16 Relationship marketing 16 Theorie 16 Theory 16 Personality psychology 14 Persönlichkeitspsychologie 14 Experiment 13 Emotion 11 Internet marketing 11 Online retailing 11 Online-Handel 11 Online-Marketing 11 Data protection 9 Datenschutz 9 Personalization 9 Reactance theory 9 Social Web 9 Social web 9 reactance theory 9 Brand 8 Markenartikel 8 Personalisierung 8 Brand image 7 Brand management 7 Markenführung 7 Markenimage 7 trust 7 Coronavirus 6 Customer satisfaction 6 Einzelhandel 6
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Online availability
All
Undetermined 108 Free 46 CC license 2
Type of publication
All
Article 148 Book / Working Paper 30
Type of publication (narrower categories)
All
Article in journal 125 Aufsatz in Zeitschrift 125 Working Paper 11 research-article 9 Arbeitspapier 8 Graue Literatur 8 Non-commercial literature 8 Article 4 Thesis 1 conceptual-paper 1 review 1
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Language
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English 152 Undetermined 17 French 6 German 2 Hungarian 1
Author
All
Darpy, Denis 12 Prim-Allaz, Isabelle 12 Fitzsimons, Gavan J. 4 Ku, Hsuan-Hsuan 4 Noble, Stephanie M. 4 Bambauer-Sachse, Silke 3 Esmark, Carol L. 3 Grinstein, Amir 3 Kronrod, Ann 3 Wathieu, Luc 3 Aljukhadar, Muhammad 2 Aznar, Gloria 2 Best, Sabine 2 Breazeale, Michael J. 2 Böhm, Eva 2 Cabano, Frank 2 Cao, Xinyue 2 Dahlstrom, Robert 2 Degutis, Mindaugas 2 Dhanya Amarnath, Debora 2 Diamantopoulos, Adamantios 2 Ding, Ying 2 Garnefeld, Ina 2 George, Simon 2 Gineikiene, Justina 2 Gremler, Dwayne D. 2 Heinzle, Priska 2 Hennig-Thurau, Thorsten 2 Hsu, Ko-Hsin 2 Huang, Chih-Yun 2 Jaidev, Uma Pricilda 2 Kay, Aaron C. 2 Kidiyoor, Gururaj 2 Kim, Sojung 2 Kiudyte, Justina 2 Krah, Tabea 2 Lanchava, Lasha 2 Laurin, Kristin 2 Liu, Yan 2 Madhavan, Vinod 2
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Institution
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Université Paris-Dauphine 5 Université Paris-Dauphine (Paris IX) 5 HAL 4 Center for Economic Research and Graduate Education and Economics Institute (CERGE-EI) 1 European School of Management and Technology (ESMT) 1 Sloan School of Management, Massachusetts Institute of Technology (MIT) 1 Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations 1
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Published in...
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Journal of business research : JBR 14 International journal of advertising : the review of marketing communications 6 Economics Papers from University Paris Dauphine 5 Open Access publications from Université Paris-Dauphine 5 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 4 Journal of retailing 4 Journal of the Academy of Marketing Science 4 Marketing letters : a journal of research in marketing 4 Post-Print / HAL 4 Psychology & marketing 4 European Journal of Marketing 3 European journal of marketing : EJM 3 Journal of marketing 3 Journal of retailing and consumer services 3 American journal of agricultural economics 2 International journal of advertising : the quarterly review of marketing communications 2 International journal of hospitality management 2 International journal of retail and distribution management 2 International marketing review 2 Journal of Service Theory and Practice 2 Journal of business and psychology 2 Journal of consumer marketing 2 Journal of marketing communications 2 Journal of promotion management : JPM 2 Journal of service theory and practice : JSTP 2 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 2 Marketing Letters 2 The service industries journal 2 Academy of Management journal : AMJ 1 Asia Pacific journal of marketing and logistics 1 Asia marketing journal 1 Baltic Journal of Management 1 Baltic journal of management 1 CERGE-EI Working Papers 1 CESifo Working Paper 1 CESifo working papers 1 Cogent Economics & Finance 1 Cogent economics & finance 1 Cowles Foundation discussion paper 1 Discussion paper series 1
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Source
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ECONIS (ZBW) 133 RePEc 26 Other ZBW resources 11 EconStor 7 BASE 1
Showing 1 - 10 of 178
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Trailblazing motivation and marginalized group members : changing expectations to pave the way for others
Knowlton, Karren - In: Organization science 36 (2025) 1, pp. 477-513
Persistent link: https://www.econbiz.de/10015195727
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Psychological reactance in assertive green advertising : addressing the role of individual values
Freudenreich, Thomas; Penz, Elfriede - In: Journal of consumer marketing 42 (2025) 1, pp. 24-37
Persistent link: https://www.econbiz.de/10015205248
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Managing deepfakes with artificial intelligence : introducing the business privacy calculus
Vecchietti, Giuseppe; Liyanaarachchi, Gajendra; Viglia, … - In: Journal of business research : JBR 186 (2025), pp. 1-10
Persistent link: https://www.econbiz.de/10015158108
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Rethinking money : how the backfire effect shapes : consumer reactions to recommendations
Ahn, Hee-Kyung; Lee, Eunkyoung - In: Asia marketing journal 27 (2025) 1, pp. 48-60
Persistent link: https://www.econbiz.de/10015399232
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Channel-switching behaviour and customer deviance
Mayr, Kathrin; Teller, Christoph - In: International journal of retail and distribution management 52 (2024) 10/11, pp. 1073-1091
Persistent link: https://www.econbiz.de/10015158271
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Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.; Weeks, Clinton S.; Beatson, Amanda T. - In: International journal of advertising : the review of … 43 (2024) 2, pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
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Everything under control? : the impact of electronic monitoring type and social norms on privacy and reactance
Wolff, Mauren Sina; Niessen, Cornelia - In: Journal of personnel psychology 23 (2024) 3, pp. 134-144
Persistent link: https://www.econbiz.de/10015403835
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Nudging: An Experiment on Transparency, Controlling for Reactance and Decision Time
Schütze, Tobias; Spitzer, Carsten; Wichardt, Philipp C. - 2023
study (n = 623) testing the effects of transparency on the effectiveness of a default nudge while controlling for reactance … data also show an interaction of reactance and decision time in that more reactant subjects making slower decisions respond … of reactance can be established in the data if decision time is accounted for. …
Persistent link: https://www.econbiz.de/10014377573
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Improving the effectiveness of personalized recommendations through attributional cues
Weidig, Jakob; Kuehnl, Christina - In: Psychology & Marketing 40 (2023) 12, pp. 2559-2575
personalized recommendations, leading to higher trust in and lower reactance to personalized recommendations. The accuracy and …
Persistent link: https://www.econbiz.de/10014504129
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Improving the effectiveness of personalized recommendations through attributional cues
Weidig, Jakob; Kühnl, Christina - In: Psychology & marketing 40 (2023) 12, pp. 2559-2575
Persistent link: https://www.econbiz.de/10014432501
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