Search Results - subject:"Reactance theory"

Green loyalty programmes : customer trait reactance and reward preferences

Huang, Jingxi; Daryanto, Ahmad; Hogg, Margaret K.; … - In: Journal of consumer behaviour 24 (2025) 4, pp. 2019-2032

Persistent link: https://www.econbiz.de/10015456532

Applying reactance theory to study consumer responses to COVID restrictions : a note on model specification

Matarazzo, Michela; Diamantopoulos, Adamantios - In: International marketing review 40 (2023) 5, pp. 894-905

Persistent link: https://www.econbiz.de/10014470100

"Buy local" campaigns in times of crisis : insights from reactance theory

Matarazzo, Michela; Diamantopoulos, Adamantios; Raff, … - In: International marketing review 40 (2023) 7, pp. 45-78

Persistent link: https://www.econbiz.de/10014470399

Psychological reactance among B2C sales prospects

Balducci, Bitty; Kim, Minjoo - In: Journal of personal selling & sales management : JPSSM 45 (2025) 3, pp. 294-312

Persistent link: https://www.econbiz.de/10015519757

The persuasive effect of humorous prompts on tourists' heritage responsible behaviors

Ji, Jia-Cheng; Li, Yong-Quan; Ruan, Wen-Qi; Zhang, Shu-Ning - In: Tourism review 79 (2024) 4, pp. 903-922

Persistent link: https://www.econbiz.de/10015049345

Technology paternalism and smart products : review, synthesis, and research agenda

Rochi, Martin - In: Technological forecasting & social change : an … 192 (2023), pp. 1-16

Persistent link: https://www.econbiz.de/10014442007

How the time-scarcity feature of live-streaming e-commerce affects impulsive buying

Hao, Shuaikang; Huang, Ling - In: The service industries journal 43 (2023) 11/12, pp. 875-895

Persistent link: https://www.econbiz.de/10014321630

Perceived intrusiveness of rich media ads in online advertising: Evidences from young Indian travellers

Madhavan, Vinod; George, Simon; Kidiyoor, Gururaj - In: Cogent Economics & Finance 7 (2019) 1, pp. 1-13

This paper examines the interrelated effects of perceived ad intrusiveness of rich media ads in online advertisements with respect to attitudes towards brands, online advertisement and the publisher's website on young Indian travellers. Despite the widespread use of the term in marketing...

Persistent link: https://www.econbiz.de/10014001384

Perceived intrusiveness of rich media ads in online advertising : evidences from young Indian travellers

Madhavan, Vinod; George, Simon; Kidiyoor, Gururaj - In: Cogent economics & finance 7 (2019) 1, pp. 1-13

This paper examines the interrelated effects of perceived ad intrusiveness of rich media ads in online advertisements with respect to attitudes towards brands, online advertisement and the publisher’s website on young Indian travellers. Despite the widespread use of the term in marketing...

Persistent link: https://www.econbiz.de/10014232237

Effects of national culture on the extent of panic buying during the COVID-19 outbreak

Messner, Wolfgang; Payson, Sarah E. - In: Journal of international consumer marketing 34 (2022) 3, pp. 235-254

Persistent link: https://www.econbiz.de/10013361412