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Berufsbildung 1 Betriebliches Bildungsmanagement 1 Beziehungsmarketing 1 Consumer behaviour 1 Coproduction 1 Customer education 1 Customer satisfaction 1 Einzelhandel 1 Employer-provided training 1 Further training 1 Konsumentenverhalten 1 Kundenzufriedenheit 1 Proactive training 1 Reactive training 1 Relationship marketing 1 Retail trade 1 Salespeople 1 Script 1 Verkaufspersonal 1 Vocational training 1 Weiterbildung 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Bowen, David E. 1 Llosa, Sylvie 1 Nicod, Lionel 1
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Journal of retailing and consumer services 1
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ECONIS (ZBW) 1
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Customer proactive training vs customer reactive training in retail store settings : effects on script proficiency, customer satisfaction, and sales volume
Nicod, Lionel; Llosa, Sylvie; Bowen, David E. - In: Journal of retailing and consumer services 55 (2020), pp. 1-12
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