Search Results - subject:"Reality"

The bright and dark side of metaverse marketing

Lim, Weng Marc; Bansal, Sanchita; Nangia, Priya - In: Global business and organizational excellence : GBOE 44 (2025) 2, pp. 58-82

Persistent link: https://www.econbiz.de/10015332434

Literature review of extended reality research in consumer experience : insight from semantic network analysis and topic modeling

Choi, Hansol; Lee, Hyemi - In: Asia marketing journal 26 (2024) 1, pp. 45-59

Persistent link: https://www.econbiz.de/10015398957

Exploring the orientation towards metaverse gaming : contingent effects of VR tools usability, perceived behavioural control, subjective norms and age

Mandal, Santanu; Dubey, Ritesh Kumar; Basu, Bhaskar; … - In: Journal of innovation & knowledge : JIK 10 (2025) 1, pp. 1-17

The Gen-Z, who are deemed digital natives, have shown interest in the metaverse. The emergence of augmented reality (AR …), virtual reality (VR), and mixed reality (XR) technologies in recent years has fuelled the increased interest in metaverse … reality as potential enablers for individuals' attitudes towards metaverse gaming. Using the well-established theory of …

Persistent link: https://www.econbiz.de/10015192343

Can improving climate change perception lead to more environmentally friendly choices? : evidence from an immersive virtual environment experiment

Luzzati, Tommaso; Baraldi, Stefano; Ermini, Sara; … - In: Ecological economics 229 (2025), pp. 1-9

Persistent link: https://www.econbiz.de/10015183318

Augmented reality experiences : consumer-centered augmented reality framework and research agenda

Barta, Sergio; Gurrea Sarasa, Raquel; Flavián Blanco, … - 2025

Persistent link: https://www.econbiz.de/10015373148

Augmented reality marketing in hospitality and tourism : a guide for researchers and managers

Dieck, M. Claudia tom; Han, Dai-In Danny; Rauschnabel, … - In: International journal of contemporary hospitality management 36 (2024) 13, pp. 97-117

Persistent link: https://www.econbiz.de/10015152962

Diversity representation in virtual environments : how brand motives mediate consumer perceptions

Ferraro, Carla; Sands, Sean; Demsar, Vlad; Cohen, Justin - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 3, pp. 239-249

Persistent link: https://www.econbiz.de/10015137991

Mapping the future of tech-infused luxury : a roadmap and research directions

Al-Issa, Nermain; Thanasi, Marsela - In: International journal of consumer studies 48 (2024) 6, pp. 1-29

Persistent link: https://www.econbiz.de/10015333745

Green tech and human dynamics : transforming Indonesia's waste industry with VR, AR, and renewable energy innovations

Manurung, John Sihar - In: International Journal of Energy Economics and Policy : IJEEP 14 (2024) 2, pp. 603-617

Persistent link: https://www.econbiz.de/10014496887

A systematic review of virtual reality in tourism and hospitality : the known and the paths to follow

Calisto, Maria de Lurdes; Sarkar, Soumodip - In: International journal of hospitality management 116 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10014457822