Search Results - subject:"Reality."

The bright and dark side of metaverse marketing

Lim, Weng Marc; Bansal, Sanchita; Nangia, Priya - In: Global business and organizational excellence : GBOE 44 (2025) 2, pp. 58-82

Persistent link: https://www.econbiz.de/10015332434

extended reality

Jung, Timothy (ed.); Dieck, M. Claudia tom (ed.); … - International XR-Metaverse Conference <9., 2024, Busan> - 2025

This book offers a comprehensive collection of the latest research presented at the 9th International XR-Metaverse Conference held in Busan, South Korea, in 2024. Its goal is to bridge the gap between academia and industry by advancing the state of the art in Metaverse, XR, AI-based AR and VR...

Persistent link: https://www.econbiz.de/10015334396

Extended Reality in Wirtschaft, Wissenschaft, Gesellschaft und Medien : Immersive Technologien und virtuelle Welten: Grundlagen, Status quo, Ein- und Ausblicke

Likafu, Bolela (ed.); Malterer, Christian (ed.) - 2023

der Medienbranche und Kreativwirtschaft -- VR und Kunst -- Extended Reality im Zusammenhang mit Blockchain und NFTs …Dieses Buch gibt einen grundlegenden und holistischen Überblick über die Extended-Reality-Branche (XR) in Deutschland …. XR beschreibt als Sammelbegriff Augmented Reality, Virtual Reality und Mixed Reality – also virtuelle Welten, in denen …

Persistent link: https://www.econbiz.de/10014467020

Literature review of extended reality research in consumer experience : insight from semantic network analysis and topic modeling

Choi, Hansol; Lee, Hyemi - In: Asia marketing journal 26 (2024) 1, pp. 45-59

Persistent link: https://www.econbiz.de/10015398957

Exploring the orientation towards metaverse gaming : contingent effects of VR tools usability, perceived behavioural control, subjective norms and age

Mandal, Santanu; Dubey, Ritesh Kumar; Basu, Bhaskar; … - In: Journal of innovation & knowledge : JIK 10 (2025) 1, pp. 1-17

The Gen-Z, who are deemed digital natives, have shown interest in the metaverse. The emergence of augmented reality (AR …), virtual reality (VR), and mixed reality (XR) technologies in recent years has fuelled the increased interest in metaverse … reality as potential enablers for individuals' attitudes towards metaverse gaming. Using the well-established theory of …

Persistent link: https://www.econbiz.de/10015192343

Can improving climate change perception lead to more environmentally friendly choices? : evidence from an immersive virtual environment experiment

Luzzati, Tommaso; Baraldi, Stefano; Ermini, Sara; … - In: Ecological economics 229 (2025), pp. 1-9

Persistent link: https://www.econbiz.de/10015183318

Augmented reality experiences : consumer-centered augmented reality framework and research agenda

Barta, Sergio; Gurrea Sarasa, Raquel; Flavián Blanco, … - 2025

Persistent link: https://www.econbiz.de/10015373148

Adoption of virtual reality headsets : the role of metaverse trials for consumers' usage and purchase intentions

Hennig-Thurau, Thorsten; Herting, Alina M. - In: Journal of interactive marketing 60 (2025) 2, pp. 145-160

Persistent link: https://www.econbiz.de/10015412920

Augmented reality marketing in hospitality and tourism : a guide for researchers and managers

Dieck, M. Claudia tom; Han, Dai-In Danny; Rauschnabel, … - In: International journal of contemporary hospitality management 36 (2024) 13, pp. 97-117

Persistent link: https://www.econbiz.de/10015152962

Diversity representation in virtual environments : how brand motives mediate consumer perceptions

Ferraro, Carla; Sands, Sean; Demsar, Vlad; Cohen, Justin - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 3, pp. 239-249

Persistent link: https://www.econbiz.de/10015137991