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  • Search: subject:"Reality."
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Year of publication
Subject
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Virtuelle Realität 2,826 Virtual reality 2,822 Social Web 764 Social web 764 Consumer behaviour 696 Konsumentenverhalten 695 Virtual organization 428 Virtuelle Organisation 428 Electronic Commerce 292 E-commerce 283 Virtual team 275 Virtuelles Team 275 Augmented reality 270 E-Learning 253 E-learning 249 Internet 248 Theorie 240 Theory 240 Online-Handel 223 Online retailing 222 virtual reality 175 Computerspiel 164 Video game 163 Beziehungsmarketing 159 Relationship marketing 158 Deutschland 154 Germany 154 Internet marketing 150 Online-Marketing 150 Innovation adoption 138 Innovationsakzeptanz 138 Tourism 138 Artificial intelligence 135 Künstliche Intelligenz 135 Tourismus 134 Business network 133 Digitalisierung 133 Unternehmensnetzwerk 133 augmented reality 131 Metaverse 129
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Online availability
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Undetermined 1,584 Free 808 CC license 70
Type of publication
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Article 2,667 Book / Working Paper 1,006
Type of publication (narrower categories)
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Article in journal 1,626 Aufsatz in Zeitschrift 1,626 Aufsatz im Buch 601 Book section 601 Graue Literatur 124 Non-commercial literature 124 Hochschulschrift 111 research-article 87 Working Paper 86 Thesis 82 Article 81 Aufsatzsammlung 79 Arbeitspapier 76 Collection of articles of several authors 75 Sammelwerk 75 Konferenzschrift 43 Case study 34 Fallstudie 34 Conference paper 22 Konferenzbeitrag 22 conceptual-paper 14 Conference proceedings 11 Dissertation u.a. Prüfungsschriften 9 review 9 review-article 9 Bibliographie 8 viewpoint 8 technical-paper 7 Collection of articles written by one author 6 Handbook 6 Handbuch 6 Sammlung 6 case-report 5 Festschrift 4 Glossar enthalten 4 Glossary included 4 Bibliografie enthalten 3 Bibliography included 3 Conference Paper 3 Congress Report 3
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Language
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English 2,913 German 595 Undetermined 149 French 10 Spanish 5 Polish 3 Russian 3 Portuguese 2 Czech 1 Croatian 1 Romanian 1 Slovak 1
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Author
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Castronova, Edward 27 Jung, Timothy 26 Dieck, M. Claudia tom 22 Rauschnabel, Philipp A. 22 Loureiro, Sandra Maria Correia 21 Ruyter, Ko de 16 Teuteberg, Frank 14 Mahr, Dominik 13 Chylinski, Mathew 12 Flavián Blanco, Carlos 12 Heller, Jonas 12 Hilken, Tim 12 Keeling, Debbie I. 10 Huang, Tseng-Lung 9 Barnes, Stuart J. 8 Kumar, Harish 8 Mehler-Bicher, Anett 8 Orús, Carlos 8 Priddat, Birger P. 8 Steiger, Lothar 8 Thomas, Oliver 8 Corradi, Valentina 7 Dwivedi, Yogesh K. 7 Fiedler, Marina 7 Hess, Thomas 7 Ibáñez-Sánchez, Sergio 7 Innocenti, Alessandro 7 Pöhler, Ludger 7 Schenk, Michael 7 Stieglitz, Stefan 7 Wagner, Gert G. 7 Wood, Natalie T. 7 Belk, Russell W. 6 Bell, Mark W. 6 Bigné Alcañiz, J. Enrique 6 Cowan, Kirsten 6 Haenlein, Michael 6 Haruvy, Ernan 6 Holtbrügge, Dirk 6 Jain, Varsha 6
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Institution
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IGI Global 46 Springer Fachmedien Wiesbaden 10 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 8 Education, Audiovisual and Culture Executive Agency 6 Technische Universität <München> / Lehrstuhl für Fördertechnik Materialfluß Logistik 6 Technische Universität Ilmenau 4 Department of Economics, Rutgers University-New Brunswick 3 Eric Cuvillier <Firma> 3 European Commission / Directorate-General for Communications Networks, Content and Technology 3 Université Paris-Dauphine (Paris IX) 3 eSocialSciences 3 De Gruyter Oldenbourg 2 Econometric Society 2 European Commission / Directorate-General for Communication 2 European Commission / Directorate-General for Research and Innovation 2 European Commission / Joint Research Centre 2 GeNeMe <2001, Dresden> 2 Information Resources Management Association 2 Institute of Economics, Academia Sinica 2 International Augmented and Virtual Reality Conference <4., 2018, Manchester> 2 International XR Conference / Annual conference <7., 2022, Lissabon> 2 Santa Fe Institute 2 Springer Gabler <Firma> 2 Springer-Verlag GmbH 2 UVK Verlagsgesellschaft mbH 2 Universitätsverlag Ilmenau 2 Verlag Dr. Kovač 2 Vienna Games Conference <17., 2023, Wien> 2 Academy of Marketing Science / Annual Conference <2023, New Orleans, La.> 1 Academy of Marketing Science / Annual Conference <2024, Coral Gables, Fla.> 1 Akademia Ekonomiczna Imienia Karola Adamieckiego w Katowicach 1 Akademie für Technikfolgenabschätzung in Baden-Württemberg 1 Albert-Ludwigs-Universität Freiburg 1 Arbeitsgemeinschaft der Spezialbibliotheken 1 Books on Demand GmbH <Norderstedt> 1 Centre for European Policy Studies 1 Commission on Science and Technology for Sustainable Development in the South 1 Departamento de Economia, Pontifícia Universidade Católica do Rio de Janeiro 1 Deutsche Bank Research 1 Deutsche Verlags-Anstalt 1
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Published in...
All
Journal of retailing and consumer services 77 Journal of business research : JBR 65 HMD : Praxis der Wirtschaftsinformatik 35 Psychology & marketing 32 HMD Praxis der Wirtschaftsinformatik 31 Technological forecasting & social change : an international journal 31 Tourism management : research, policies, practice 30 International journal of production research 25 Springer eBook Collection 23 International journal of contemporary hospitality management 21 International journal of product development : IJPD 20 Journal of Hospitality and Tourism Technology 20 International journal of networking and virtual organisations : IJNVO 19 Journal of consumer behaviour 18 Commercial transactions in the virtual world : issues and opportunities 17 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 17 Virtual environments for corporate education : employee learning and solutions 17 Business horizons 16 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 16 SpringerLink / Bücher 16 Synthetic worlds : emerging technologies in education and economics 15 Virtual worlds and e-commerce : technologies and applications for building customer relationships 15 Management information systems : mis quarterly 14 Managerial challenges and social impacts of virtual and augmented reality 14 Asia Pacific journal of marketing and logistics 13 International journal of retail and distribution management 13 International journal of technology marketing : IJTMkt 13 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 13 Journal of marketing management : MM 13 Journal of promotion management : innovations in planning and applied research 13 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 13 Advances in developing human resources : ADHR 12 Information technology & tourism 12 Premier reference source 12 Augmented reality and virtual reality : the power of AR and VR for business 11 International journal of consumer studies 11 Qualitative Research in Accounting & Management 11 Research 11 Skill training in multimodal virtual environments 11 Virtuelle Unternehmen 11
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Source
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ECONIS (ZBW) 3,120 Other ZBW resources 203 RePEc 150 EconStor 98 USB Cologne (EcoSocSci) 73 BASE 17 USB Cologne (business full texts) 11 ArchiDok 1
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Showing 91 - 100 of 3,673
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Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso; Resciniti, Riccardo; Loureiro, Sandra … - In: Psychology & marketing 40 (2023) 3, pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
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Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry; Camus, Sandra - In: Psychology & marketing 40 (2023) 7, pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
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Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia; Lorey, Thierry; Dosquet, Frédéric - In: International journal of consumer studies 47 (2023) 5, pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
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Development of guiding virtual reality at the Sultanate Palace in North Maluku as cultural tourism content
Marasabessy, Fachria Yamin; Effendi, M.; Zainuddin; … - 2023
Persistent link: https://www.econbiz.de/10014468057
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ARTour : an augmented reality collaborative experience for enhancing tourism
Elshahawy, Menna; Magdy, Safa; Sharaf, Nada - In: Information technology & tourism 25 (2023) 4, pp. 549-563
Persistent link: https://www.econbiz.de/10014452279
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Einsatz von XR zur Belebung von Leerständen
Küffmann, Karin - In: HMD Praxis der Wirtschaftsinformatik 61 (2023) 5, pp. 1317-1327
Virtuelle und Augmented Reality (VR/AR) sind als innovative Technologien vielseitig einsetzbar. Sowohl im Online-, aber …Virtual and augmented reality (VR/AR) are innovative technologies that can be applied in many ways. A number of …
Persistent link: https://www.econbiz.de/10015407601
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Interaction with cutting-edge technologies : a bibliometric analysis and a theoretical framework
Cao, Limei; Yang, Qi - In: Journal of hospitality & tourism research : JHTR ; the … 49 (2025) 2, pp. 337-350
Persistent link: https://www.econbiz.de/10015193308
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Decoding Generation Z's habits : the augmented reality shift from gimmick to utility in omni-digital shopping
Schapsis, Claudio; Chiagouris, Larry; Wingate, Nikki - In: The journal of product & brand management 34 (2025) 1, pp. 119-135
Persistent link: https://www.econbiz.de/10015173323
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Filtering the reality : exploring the dark and bright sides of augmented reality-based filters on social media
Kumar, Harish; Agarwal, Madhushree Nanda - In: Australian journal of management 50 (2025) 1, pp. 152-172
Persistent link: https://www.econbiz.de/10015211383
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Exploring SMEs innovation paths with augmented and virtual reality technologies
Pessot, Elena; Zangiacomi, Andrea; Sacco, Marco - 2025
Persistent link: https://www.econbiz.de/10015397117
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