Search Results - subject:"Reality."

The metaverse flywheel : creating value across physical and virtual worlds

Ritala, Paavo; Ruokonen, Mika; Kostis, Angelos - In: California management review 66 (2024) 4, pp. 80-101

Persistent link: https://www.econbiz.de/10015178173

Teaching students about workplace harassment by letting them experience it in a virtual reality environment

Steinbauer, Robert - In: Journal of management education : the official … 48 (2024) 4, pp. 671-707

Persistent link: https://www.econbiz.de/10015324638

Mapping collective consciousness to consumer research : in-person to virtual social presence

Lee, Hyunjung Crystal; Broniarczyk, Susan M.; Zheng, … - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 4, pp. 694-704

Persistent link: https://www.econbiz.de/10015144281

Augmented reality (AR) marketing and consumer responses : a study of cue-utilization and habituation

Söderström, Charlotte; Mikalef, Patrick; Landmark, … - In: Journal of business research : JBR 182 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10015127222

Technology readiness and technology acceptance in virtual reality tourism : an integration of TOE and TAM frameworks

Tuyen Tran; Nguyen Thi Van Hanh - In: Pakistan journal of commerce and social sciences 19 (2025) 1, pp. 102-125

Virtual reality (VR) tourism presents a creative way to improve travel experiences and offers smart travel. On the …

Persistent link: https://www.econbiz.de/10015376596

Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming

Kim, Sungkyung; Manoli, Argyro Elisavet - In: International journal of sports marketing & sponsorship 25 (2024) 2, pp. 444-463

Persistent link: https://www.econbiz.de/10014505232

Augmented and virtual reality in hotels : impact on tourist satisfaction and intention to stay and return

Lim, Weng Marc; Jasim, K. Mohamed; Das, Madhumita - In: International journal of hospitality management 116 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014457823

The adoption of digital fashion as an end product : a systematic literature review of research foci and future research agenda

Chan, Hazel Hoi Yau; Henninger, Claudia E.; Boardman, Rosy - In: Journal of global fashion marketing : JGfM 15 (2024) 1, pp. 155-180

Persistent link: https://www.econbiz.de/10014529992

A new generation behavior intention to visit tourism destinations in perspective of post-COVID-19

Kokkhangplu, Akkhaporn - In: Cogent business & management 11 (2024) 1, pp. 1-15

toward actual destinations. This study empirically investigates the influence of virtual reality on the new generation … the theory of plan behavior to investigate the virtual reality satisfaction in tourism destinations that influences … use virtual reality applications, particularly utilizing the VR application for hospitality and tourism destinations. The …

Persistent link: https://www.econbiz.de/10014530223

Training courses by metaverse : intention of consumers in Colombia

Simbaqueba-Uribe, John; Alvarez-Risco, Aldo; … - In: Development studies research 11 (2024) 1, pp. 1-11

Persistent link: https://www.econbiz.de/10014530255