Search Results - subject:"Reality."

Enhancing visitor experiences and economic outcomes through gamified AR : the impact of a Location-Based Augmented Reality Game in agritourism

Kannattha Chaisriya; Patibut Preeyawongsakul; Gilbert, … - 2024

augmented reality (AR) has been studied in various tourism contexts, limited research explores its application in agritourism …. This study explores the integration of a location-based augmented reality game (LBARG) into agritourism, assessing its … agritourism, showing that augmented reality technologies can enhance visitor engagement and spending at agritourism sites. …

Persistent link: https://www.econbiz.de/10015185185

Virtual front and educational impact : virtual reality effects in war tourism

Popescu, Delia; Militaru, Ionut-Andrei; Bulin, Daniel; … - In: Amfiteatru economic : an economic and business research … 26 (2024) S18, pp. 1160-1176

study looks at the use of Virtual Reality (VR) in war tourism. To comprehend how social influence, effort expectations … to adopt and use virtual reality (VR) in war tourism if they perceive that it offers significant educational benefits …

Persistent link: https://www.econbiz.de/10015401021

Are we there or do we have more to do? : metaverse in facility management and future prospects

El Jaouhari, Asmae; Arif, Jabir; Samadhiya, Ashutosh; … - In: International journal of strategic property management 27 (2023) 3, pp. 159-175

Persistent link: https://www.econbiz.de/10014427142

A magic leap in tourism : intended and realized experience of head-mounted augmented reality in a museum context

Bird, Jonathan M.; Smart, Philip A.; Harris, David J.; … - In: Journal of travel research : a quarterly publication of … 62 (2023) 7, pp. 1427-1447

Persistent link: https://www.econbiz.de/10014368588

User-centered requirements for augmented reality as a cognitive assistant for safety-critical services

Bräker, Julia; Osterbrink, Anna; Semmann, Martin; … - In: Business & information systems engineering 65 (2023) 2, pp. 161-178

Persistent link: https://www.econbiz.de/10014251582

Extended Reality and Metaverse : Immersive Technology in Times of Crisis

Jung, Timothy (ed.); Dieck, M. Claudia tom (ed.); … - International XR Conference / Annual conference <7., … - 2023

"Opening and Closing Virtual Reality" The Effects of Openness on Interpretation of and Attitude towards Virtual Reality …: How Brand Familiarity Affects the Relationship Between Augmented Reality and Brand Attitude in the Retail Industry … -- Augmented Reality (AR) Brand Storytelling: The Role of Flow in Attitude Formation and Associative Learning. …

Persistent link: https://www.econbiz.de/10013545724

Smart operators : how augmented and virtual technologies are affecting the worker's performance in manufacturing contexts

Di Pasquale, Valentina; De Simone, Valentina; Miranda, … - In: Journal of industrial engineering and management : JIEM 15 (2022) 2, pp. 233-255

Purpose: The correct interaction between the workforce and augmented, virtual, and mixed reality technologies …, Virtual and Mixed Reality can be applied for several applications in manufacturing systems with different types of devices … Augmented, Virtual and Mixed Reality technologies in manufacturing systems have been investigated by researchers. Several …

Persistent link: https://www.econbiz.de/10013382366

Can a 2D shark girl be an influencer? : uncovering prevailing archetypes in the virtual entertainer industry

Tan, Yee Heng; Greene, Barbara R. - In: Journal of business research : JBR 186 (2025), pp. 1-13

Persistent link: https://www.econbiz.de/10015157993

Journey into virtual reality : Identifying behavioral intentions to use virtual reality in tourism through spectral clustering

Attasit Wiangkham; Komsit Kieanwatana; Rattawut Vongvit - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-13

Virtual Reality (VR) holds immense potential to revolutionize the tourism industry by transforming how destinations are …

Persistent link: https://www.econbiz.de/10015358516

Unveiling the metaverse : the mediating role of social interaction in enhancing tourism experiences

Sureerut Inmor; Khahan Na-Nan; Kanakarn Phanniphong; … - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-11

This study explores the influence of metaverse experiences and social interaction on tourists' engagement and satisfaction in virtual tourism environments. In the digital era, the metaverse provides an immersive, interactive platform for tourism, allowing users to experience destinations...

Persistent link: https://www.econbiz.de/10015358568