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  • Search: subject:"Realized value"
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Year of publication
Subject
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Adaptive learning 1 B-to-B-Marketing 1 Betriebliche Wertschöpfung 1 Beziehungsmarketing 1 Business intelligence 1 Business-to-business marketing 1 Customer value 1 IT investments 1 Kundenwert 1 Lieferantenmanagement 1 Marketing theory 1 Marketingtheorie 1 Operand and operant resources 1 Realized value 1 Relational performance 1 Relationship marketing 1 Relationship satisfaction 1 Resource-based view 1 Ressourcenorientierter Ansatz 1 Service-Dominant Logic 1 Service-dominant logic 1 Supplier relationship management 1 Technology assimilation 1 Value creation 1 Value mindset 1 business value 1 investment evaluation 1 planning perspective 1 potential value 1 rational expectations theory 1 realized value 1
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Online availability
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Free 1 Undetermined 1
Type of publication
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Article 1 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 2
Author
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Au, Yoris A. 1 Chatterjee, Sharmila C. 1 DeLeon, Anthony J. 1 Goh, Kim Huat 1 Kauffman, Robert J. 1 Riggins, Frederick J. 1
Institution
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College of Business, University of Texas-San Antonio 1
Published in...
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Journal of the Academy of Marketing Science 1 Working Papers / College of Business, University of Texas-San Antonio 1
Source
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ECONIS (ZBW) 1 RePEc 1
Showing 1 - 2 of 2
Cover Image
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.; Chatterjee, Sharmila C. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
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Cover Image
PLANNING TECHNOLOGY INVESTMENTS FOR HIGH PAYOFFS: A RATIONAL EXPECTATIONS APPROACH TO GAUGING POTENTIAL AND REALIZED VALUE IN A CHANGING ENVIRONMENT
Au, Yoris A.; Goh, Kim Huat; Kauffman, Robert J.; … - College of Business, University of Texas-San Antonio
The importance of distinguishing between potential and realized value for IT investments has been recognized by senior … realized value, specifically noting the importance that rational expectations of IT strategic planners and investment managers … investments; (2) With this in mind, it should also be apparent that understanding heterogeneity in both potential and realized …
Persistent link: https://www.econbiz.de/10005754995
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