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Search: subject:"Receiver involvement"
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Emotions for attention in online consumer reviews: the moderated mediating role of review helpfulness
Xu, DaPeng
;
Ye, Qiang
;
Hong, Hong
;
Sun, Fangfang
- In:
Industrial Management & Data Systems
122
(
2022
)
3
,
pp. 729-751
eWOM
receiver
involvement
, which can ultimately impact product sales, but seldom be investigated in eWOM domain. Therefore …
Persistent link: https://www.econbiz.de/10014825954
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