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  • Search: subject:"Reciprocal Effect"
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Year of publication
Subject
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Moral Hazard 3 Brand 2 Brand Extension 2 Brand Licensing 2 Brand extension 2 Brand image 2 Brand management 2 Consumer behaviour 2 Konsumentenverhalten 2 Licence 2 Lizenz 2 Markenartikel 2 Markenführung 2 Markenimage 2 Markentransfer 2 Moral hazard 2 Reciprocal Effect 2 Theorie 2 Theory 2 brand extension 1 brand licensing 1 moral hazard 1 reciprocal effect 1
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Online availability
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Free 3
Type of publication
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Book / Working Paper 2 Article 1
Type of publication (narrower categories)
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Working Paper 2 Arbeitspapier 1 Article in journal 1 Aufsatz in Zeitschrift 1 Graue Literatur 1 Non-commercial literature 1
Language
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English 3
Author
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Bacchiega, Emanuele 3 Colucci, Mariachiara 3 Magnani, Marco 3 Denicolò, Vincenzo 1
Published in...
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Management science : journal of the Institute for Operations Research and the Management Sciences 1 Quaderni - Working Paper DSE 1 Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics 1
Source
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ECONIS (ZBW) 2 EconStor 1
Showing 1 - 3 of 3
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Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele; Colucci, Mariachiara; Denicolò, … - In: Management science : journal of the Institute for … 70 (2024) 5, pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
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Cover Image
What goes around, comes around: Reciprocal effects and double-sided moral hazard in the choice of brand licensing
Bacchiega, Emanuele; Colucci, Mariachiara; Magnani, Marco - 2019
presence of the socalled reciprocal effect, whereby the effort exerted to develop and market the extension has a feedback … incentivizing contract; the reciprocal effect adds a further element that should be governed by the contract. Indeed, a positive … opposite effect. Drawing from extant literature, we build a game-theoretical model and show how reciprocal effect, (dis …
Persistent link: https://www.econbiz.de/10012157018
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Cover Image
What goes around, comes around : reciprocal effects and double-sided moral hazard in the choice of brand licensing
Bacchiega, Emanuele; Colucci, Mariachiara; Magnani, Marco - 2019
presence of the socalled reciprocal effect, whereby the effort exerted to develop and market the extension has a feedback … incentivizing contract; the reciprocal effect adds a further element that should be governed by the contract. Indeed, a positive … opposite effect. Drawing from extant literature, we build a game-theoretical model and show how reciprocal effect, (dis …
Persistent link: https://www.econbiz.de/10012110428
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