Lately, online users have become avid content creators and consumers of brands and firms through reviews. These serve as sources to peers and reflect reviewers’ satisfaction levels with different elements of the experiences. Thus, online reviews are considered reliable sources of information...

There has been wide interest in exploring ways to provide more efficient personalized recommendation systems (RSs) in order to attract customers and increase product sales. The majority of the existing researches are concerned with improving the accuracy and effectiveness of the recommendation...