Purpose: The product recommendation type is attracting attention from both the retail and academic communities. However, there is no consensus on the effectiveness of set recommendation versus separate recommendation. This research investigates the interaction effect of product recommendation...

Recommendation agents (RAs) have proven to be effective decision-making tools for customers, as they can boost trust and loyalty when customers shop online. They can analyse large amounts of data using machine learning algorithms and predictive analytics capabilities to provide highly relevant...

Recently, e-commerce platforms have gained significant attention in the media. As the number of customers using these platforms continues to grow, they face challenges such as limited support, making it increasingly difficult for customers to find answers to their inquiries, leading to a high...