This research was conducted to analyze and know the influence of Online Customer Reviews, Influencer Marketing, Website Quality, on Online Purchasing Decisions at Shopee's Online Marketplace. The analytical method used in this research is descriptive analysis and multiple linear regression...

Recent years have seen growing cases of data-driven tech mergers such as Google/Fitbit, in which a dominant digital platform acquires a relatively small firm possessing a large volume of consumer data. The digital platform can consolidate the consumer data with its existing data set from other...

Recommender systems have been blamed for polarizing user attention and consumption. This paper examines this phenomenon by leveraging a field intervention on the largest online Q&A community in China. This platform changed its social recommender system (i.e., a system specifically targeting the...

Social media recommender systems play a central role in determining what content is seen online, and what remains hidden. As a point of control for media governance, they are subject to intense controversy and, increasingly, regulation by European policymakers. A recurring theme in such efforts...

The problem of identifying shilling attacks, which are aimed at forming false ratings of objects in the recommender system, is considered. The purpose of such attacks is to include in the recommended list of items the goods specified by the attacking user. The recommendations obtained as a...

Research on recommender systems mainly focuses on product recommendations where the recommendations are primarily based on buyers’ preferences. However, user recommendation in two-sided matching markets where potential matches’ preferences may also play a role in the focal user’s...

We investigate the moderating effect of product attributes and review ratings on {views, conversion|views (conversion conditional on views), final conversion} of a purchase-based collaborative filtering recommender system on an e-commerce site. We run a randomized field experiment on a top...