Online Appendix of “Steering via Algorithmic Recommendations” Chen and Tsai (2019)This paper studies whether self-preferencing affects algorithmic recommendations on dominant platforms. We focus on the dual role of Amazon.com as a platform owner and retailer. We find that products sold by...

Development of celebrity-brand, and subsequently influencer-brand congruence measurement scale has been the main aim of many studies since the 1950s. Currently, there is a growing interest in identifying the prerequisites of a successful influencer brand endorsement or influencer brand...

Subscription-based platforms offer consumers access to a large selection of content at a fixed subscription fee. Recommender systems (RS) can help consumers by reducing the size of this choice set by predicting consumers' preferences. However, because the prediction is based on limited...

Online retailers widely use prices and reviews, as additional information cues along with thumbnail pictures, when making product recommendations to consumers. They may use both prices and reviews (“dual cues”), either one (“single cue”), or simply display pictures of recommended...