Wang, Chen-hao; Liu, Yong; Pan, Zi-yi - In: Asia Pacific Journal of Marketing and Logistics 36 (2023) 5, pp. 1150-1170
Purpose The paper attempts to discuss the impact of reference price effect on pricing decisions. Design … choose products by comparing different prices and services, and the reference price effect has an impact on pricing decisions …. To investigate the impact of consumers' reference price effect on the dual-channel supply chain, the authors establish a …