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  • Search: subject:"Referral Program"
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Year of publication
Subject
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Referral Program 3 Beziehungsmarketing 2 Budget Feasibility 2 Consumer behaviour 2 Digital platform 2 Digitale Plattform 2 Feldforschung 2 Field research 2 Incentive Compatibility 2 Konsumentenverhalten 2 Mechanism Design 2 Multilevel Mechanism 2 Relationship marketing 2 Reward Scheme 2 VCG Mechanism 2 Viral marketing 2 Virales Marketing 2 field experiment 2 referral program 2 Aesthetics 1 Agency theory 1 Anreiz 1 Auction theory 1 Auktionstheorie 1 Brand image 1 Bundled and unbundled payments 1 Bundling strategy 1 Business model 1 Coopetition 1 Crowdfunding 1 Customer value 1 Design Features 1 Downstream referral program 1 Dynamic program 1 Experiment 1 Extrinsic motivation 1 Geschäftsmodell 1 Gesundheitsversorgung 1 Gesundheitswesen 1 Health care 1
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Online availability
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Free 5 Undetermined 3 CC license 1
Type of publication
All
Article 7 Book / Working Paper 2
Type of publication (narrower categories)
All
Article in journal 7 Aufsatz in Zeitschrift 7 Working Paper 2 Arbeitspapier 1 Graue Literatur 1 Non-commercial literature 1
Language
All
English 9
Author
All
Lee, Joosung 2 Belo, Rodrigo 1 Chen, Xi 1 Dang, Yuanyuan 1 Ding, Ying 1 Eggert, Andreas 1 Gan, Yanhong 1 Garnefeld, Ina 1 Helm, Sabrina V. 1 Jiang, Yang 1 Li, Meng 1 Li, Ting 1 Lu, Xianghua 1 Tan, Yong 1 Tax, Stephen S. 1 Wang, Xia 1 Zhang, Yicheng 1 Zhou, Wenhui 1 Zou, Yufeng 1
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Published in...
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Production and operations management : the flagship research journal of the Production and Operations Management Society 2 Journal of business research : JBR 1 Journal of management science and engineering 1 Journal of marketing 1 Management science : journal of the Institute for Operations Research and the Management Sciences 1 Nota di Lavoro 1 Working paper 1
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Source
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ECONIS (ZBW) 8 EconStor 1
Showing 1 - 9 of 9
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Tapping into user effort? : improving referral outcomes in crowdfunding markets
Jiang, Yang; Tan, Yong; Chen, Xi - In: Production and operations management : the flagship … 34 (2025) 7, pp. 1759-1778
Persistent link: https://www.econbiz.de/10015482615
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Bundled vs. unbundled : impact of payment scheme on performance in a healthcare downstream referral program
Zhou, Wenhui; Gan, Yanhong; Dang, Yuanyuan - In: Journal of management science and engineering 10 (2025) 2, pp. 143-157
Healthcare downstream referral programs, where patients are transferred to a community hospital after surgical treatment in a tertiary hospital for rehabilitation treatment, have been widely advocated. However, no appropriate payment scheme aligns incentives to promote the program. This paper...
Persistent link: https://www.econbiz.de/10015437808
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Newsvendors with customer referrals
Li, Meng - In: Production and operations management : the flagship … 35 (2026) 1, pp. 122-128
Persistent link: https://www.econbiz.de/10015556112
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Social referral programs for freemium platforms
Belo, Rodrigo; Li, Ting - In: Management science : journal of the Institute for … 68 (2022) 12, pp. 8933-8962
Persistent link: https://www.econbiz.de/10014284955
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The effects of similarity in supplier referral programs on peer-to-peer platforms : from the coopetition perspective
Zou, Yufeng; Zhang, Yicheng; Lu, Xianghua - 2024
Persistent link: https://www.econbiz.de/10015191256
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The impact of monetary rewards on product sales in referral programs : the role of product image aesthetics
Wang, Xia; Ding, Ying - In: Journal of business research : JBR 145 (2022), pp. 828-842
Persistent link: https://www.econbiz.de/10013197956
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Mechanisms with Referrals: VCG Mechanisms and Multilevel Mechanisms
Lee, Joosung - 2017
We study mechanisms for environments in which only some of the agents are directly connected to a mechanism designer and the other agents can participate in a mechanism only through the connected agents' referrals. In such environments, the mechanism designer and agents may have different...
Persistent link: https://www.econbiz.de/10011662437
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Mechanisms with referrals: VCG mechanisms and multilevel mechanisms
Lee, Joosung - 2017
We study mechanisms for environments in which only some of the agents are directly connected to a mechanism designer and the other agents can participate in a mechanism only through the connected agents' referrals. In such environments, the mechanism designer and agents may have different...
Persistent link: https://www.econbiz.de/10011660366
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Growing existing customers' revenue streams through customer referral programs
Garnefeld, Ina; Eggert, Andreas; Helm, Sabrina V.; Tax, … - In: Journal of marketing 77 (2013) 4, pp. 17-32
Persistent link: https://www.econbiz.de/10009782092
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