Temme, Dirk; Kreis, Henning; Hildebrandt, Lutz - Sonderforschungsbereich 649: Ökonomisches Risiko, … - 2006
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Keywords: PLS path modeling, Marketing, Formative indicators, Reflective indicators
JEL-Codes: C31, C87, M31 … the latent predic-
tor/moderator variables are changed. In the case of reflective indicators, the
interaction module is a … reflective indicators.
16 Dirk Temme, Henning Kreis, and Lutz Hildebrandt
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