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Evaluate development! Develop evaluation! Answering the call for a reflexive turn in social marketing
McHugh, Patricia
;
Domegan, Christine
- In:
Journal of Social Marketing
7
(
2017
)
2
,
pp. 135-155
reflexive
process
evaluations
: measuring more than “what” worked well, but also evaluating “how” and “why” success or indeed …
Persistent link: https://www.econbiz.de/10014907298
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