This article argues that the European regulatory approach to disinformation online is stymied by inappropriate regulatory theories. On that basis, this article seeks to advance an alternative theoretical approach, inspired by the contemporary European paradigm of financial services regulation....

This article argues that the European regulatory approach to disinformation online is stymied by inappropriate regulatory theories. On that basis, this article seeks to advance an alternative theoretical approach, inspired by the contemporary European paradigm of financial services regulation....

We examine how consumers react to direct-to-consumer advertising (DTCA) by investigating the role of goal compatibility between motivation to process advertisements and consumer self-concept. Specifically, we examine the interaction between self-regulatory (prevention versus promotion) focus and...