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  • Search: subject:"Relational cohesion"
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Subject
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Consumer behaviour 2 Konsumentenverhalten 2 Artificial intelligence 1 Beziehungsmarketing 1 Confidence 1 Customer engagement 1 Customer integration 1 Emotion 1 Engagement behaviors 1 Interactions 1 Kundenintegration 1 Künstliche Intelligenz 1 Positive emotions 1 Relational cohesion 1 Relationship marketing 1 Smart voice assistants 1 Social Web 1 Social capital 1 Social network 1 Social relations 1 Social web 1 Soziale Beziehungen 1 Soziales Netzwerk 1 Sozialkapital 1 Sustainable product 1 Technology and service 1 Vertrauen 1 Viral marketing 1 Virales Marketing 1 cognitive capital 1 electronic word-of-mouth 1 green product 1 relational capital 1 relational cohesion 1 social capital 1 social interaction frequency 1 uncertainty reduction 1 Öko-Produkt 1
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Undetermined 2
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Aldas-Manzano, Joaquin 1 Chang, Man Kit 1 Cheung, Man Lai 1 Ferreira, Ivani 1 Hernández Ortega, Blanca 1 Leung, Wilson Ka-shing 1 Shi, Si 1 Tse, Sin Yan 1
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The journal of services marketing 1
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
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Harvesting sustainability : how social capital fosters cohesive relationships between green social media influencers and consumers to drive electronic word-of-mouth behaviours
Cheung, Man Lai; Leung, Wilson Ka-shing; Chang, Man Kit; … - 2025
Persistent link: https://www.econbiz.de/10015373133
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Relational cohesion between users and smart voice assistants
Hernández Ortega, Blanca; Aldas-Manzano, Joaquin; … - In: The journal of services marketing 36 (2022) 5, pp. 725-740
Persistent link: https://www.econbiz.de/10013407596
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