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Search: subject:"Relational gatekeeper"
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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How to leverage relational gatekeepers to improve sales performance : moderating effects of gatekeeper-salesperson Guanxi and gatekeeper-buyer Guanxi
Ma, Bei
;
Zhang, Jing
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 108-119
Persistent link: https://www.econbiz.de/10014230260
Saved in:
2
Toward a yin-yang balancing perspective of relational (guanxi) gatekeeping in international exchange relationships in China
Gao, Hongzhi
;
Ren, Monica
;
Miao, Qing
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 22-42
Persistent link: https://www.econbiz.de/10011879486
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