Damberg, Svenja; Schwaiger, Manfred; Ringle, Christian M. - In: Journal of Marketing Analytics 10 (2021) 1, pp. 3-18
extend this model by reasoning that customer satisfaction and relational trust are mediators of the relationship between the … trust. With our study, we give support for the proposition of customer satisfaction's as well as relational trust's role as … positive relationship between corporate reputation and loyalty, and a mediating effect of both satisfaction and relational …
