The relationships between large retailers and manufacturers are often perceived as conflicting, as part of a fierce struggle to get a share of value added. To extend its market power, the retailer develops a short-term vision of exchange, with no will of long-term commitment. However, the...

Parting from a pragmatic constructivist epistemological paradigm, and based on a qualitative methodology, this abductive research explores the strategic management control of inter-organisational relationships (IORs) in civil aerospace. Based on both participating observation and specific case...

Brands, frequently being perceived as quality signals, reach today their limits on the market. Then to be differentiated and to reinforce their position, many companies launched out in brand alliances defined as the combination of two brands in a same product or a service. The previous studies...

The objective of the research is to put in evidence the interorganizational dynamics of brand alliances. More specifically the aim of the paper is to identify the business-to-business interactions within brand alliances through the governance adaptations that occur during a period of time. We...

The Internet-driven electronic marketplace (IEMP) has been presented as a way to enhance collaboration between buyers and suppliers while generating significant advantages for both parties. Nevertheless, the introduction of Online Reverse Auctions (ORA) in the negotiation process has been...

Les relations inter organisationnelles sont généralement étudiées sous l'angle des relations institutionnalisées entre deux organisations. On s'intéresse alors aux réseaux et aux alliances et coopérations inter-entreprises. Divers auteurs ont montré que dans ce cadre, les entreprises...