BARROS, Antonio CORREIA de; BARANDAS, Hortensia; PIRES, … - In: REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF … 10 (2009) 4, pp. 713-734
The paper applies artificial neural networks to investigate the effect of the exporter’s relationship orientation on … developed, proposes that an exporter’s relationship orientation influences the relationship quality with a foreign customer …, which, in turn, influences the exporter’s performance. Furthermore, the model proposes that the content of the relationship …