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  • Search: subject:"Relationship function"
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Year of publication
Subject
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Buyers 1 Buyer‐supplier relationship 1 Customer relationship management 1 Industrial marketing 1 Relationship function 1 Relationship quality 1 Relationship value 1 Suppliers 1 Supply chain management 1
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Undetermined 1
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Article 1
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research-article 1
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English 1
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Liu, Qiang 1 Song, Yongtao 1 Su, Qin 1 Wang, Tieshan 1
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Journal of Business & Industrial Marketing 1
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Other ZBW resources 1
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Impact of business relationship functions on relationship quality and buyer's performance
Song, Yongtao; Su, Qin; Liu, Qiang; Wang, Tieshan - In: Journal of Business & Industrial Marketing 27 (2012) 4, pp. 286-298
‐supplier relationship and the buyer's performance. It seeks to introduce the construct of business relationship function to analyze why the … business relationship is valuable and to investigate the links between business relationship function, relationship quality and … influence of business relationship function on relationship quality. Design/methodology/approach – A questionnaire survey was …
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