Search Results - subject:"Relationship marketing programs"

Antecedents of sellers' relationship building efforts in relationship marketing: A case of the telecom sector of Pakistan

Tariq, Beenish; Awan, Hayat Muhammed; Ghouri, Suleman - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 8 (2014) 3, pp. 680-695

different kind of relationship marketing programs is analyzed to arrive at an understanding that what affects consumer … that social relationship marketing programs are most valued by the consumers in highly competitive telecom sector of … Pakistan. Social relationship marketing programs develop positive perception about the relationship building efforts of the …

Persistent link: https://www.econbiz.de/10011938421

Antecedents of sellers' relationship building efforts in relationship marketing : a case of the telecom sector of Pakistan

Tariq, Beenish; Awan, Hayat Muhammed; Ghouri, Suleman - In: Pakistan journal of commerce and social sciences 8 (2014) 3, pp. 680-695

Persistent link: https://www.econbiz.de/10011927353

Value synergy and value asymmetry in relationship marketing programs

Luu, Ngoc; Ngo, Liem Viet; Cadeaux, Jack - In: Industrial marketing management : the international … 68 (2018), pp. 165-176

Persistent link: https://www.econbiz.de/10011822206

Les mécanismes et les effets des programmes relationnels : approche consommateurs/marques

Mimouni, Aîda - Université Paris-Dauphine (Paris IX) - 2004

The implementation as well as the evaluation of relationship marketing programs’ efficacy remain under investigated by …

Persistent link: https://www.econbiz.de/10010707197