Search Results - subject:"Relationship marketing strategies"

Cultural personal values and switching costs perceptions : beyond Hofstede

Blut, Markus; Beatty, Sharon E.; Northington, William Magnus - In: Journal of business research : JBR 150 (2022), pp. 339-353

Persistent link: https://www.econbiz.de/10013365721

Epistemology of Relationship Marketing Strategies: An Instance From Online Travel Industry

Saraswati, Arvind Kumar; Syed, Asif Ali; Singh, Shamsher - In: International Journal of Customer Relationship … 9 (2018) 3, pp. 1-12

Relationship marketing strategies are designed to building customer loyalty by providing value to all the parties … article is aimed at exploring the epistemology of relationship marketing strategies, and to assess the extent to which these …

Persistent link: https://www.econbiz.de/10012043782

Customer personality and relationship satisfaction : Empirical evidence from Indian banking sector

Mishra, Vishal; Vaithianathan, Sridhar - In: International Journal of Bank Marketing 33 (2015) 2, pp. 122-142

Purpose – The purpose of this paper is to examine the influence of customer personality and customer relationship proneness (CRP) on customer’s relationship satisfaction (CS) with the firm in emerging economies context. In the study, the authors state that the relationship proneness of the...

Persistent link: https://www.econbiz.de/10014760596

Customer personality and relationship satisfaction : empirical evidence from Indian banking sector

Mishra, Vishal; Vaithianathan, Sridhar - In: The international journal of bank marketing : IJBM 33 (2015) 2, pp. 122-142

Persistent link: https://www.econbiz.de/10011326063