Raharjo, Hendry - In: International Journal of Quality & Reliability Management 30 (2013) 6, pp. 647-661
Purpose – This paper aims to investigate the need of normalizing the relationship matrix in quality function deployment … is proposed to know when the rank reversal, as a result of normalizing QFD relationship matrix, can be desirable or … of the fact that normalization in the QFD relationship matrix is not a trivial issue, especially when it causes rank …