Search Results - subject:"Relationship strategy"

Leveraging customer relationship through key account management strategy for SMEs

Sari, Hasrini; Muliadi, Rai Surya - In: Customer relationship management : methods, …, (pp. 17-38). 2024

Persistent link: https://www.econbiz.de/10015072352

The influence of economic crises on network behavior

Mandják, Tibor; Wimmer, Ágnes; Durrieu, François - In: The journal of business & industrial marketing 32 (2017) 3, pp. 445-456

Persistent link: https://www.econbiz.de/10011662309

The exercise of power in inter-organisational relationships in response to changes in the institutional environment : cases from the European automotive industry

Akpinar, Murat - In: International journal of automotive technology and … 17 (2017) 1, pp. 51-71

Persistent link: https://www.econbiz.de/10011776574

The influence of economic crises on network behavior

Mandják, Tibor; Wimmer, Ágnes; Durrieu, François - In: Journal of Business & Industrial Marketing 32 (2017) 3, pp. 445-456

(valuable customer relationships, valuable supplier relationships, relationship strategy and relational outcomes) and the effect … considered more important than valuable supplier relationships; relationship strategy becomes more intensive; and performance is …

Persistent link: https://www.econbiz.de/10014844310

The role of suspicion in B2B customer entertainment

Oakley, Jared; Bush, Alan J. - In: The journal of business & industrial marketing 31 (2016) 5, pp. 565-574

Persistent link: https://www.econbiz.de/10011564177

The role of suspicion in B2B customer entertainment

Oakley, Jared; Bush, Alan J. - In: Journal of Business & Industrial Marketing 31 (2016) 5, pp. 565-574

Purpose The purpose of this paper is to conduct an exploratory study of potential business-to-business (B2B) customers that includes an empirical analysis that investigate the effect that customer entertainment has on customer suspicion toward the salesperson, and how those negative attitudes...

Persistent link: https://www.econbiz.de/10014844211

Relationship maintenance on Twitter : implications from loyalty leaders

Li, Zongchao - In: Journal of communication management : an international … 19 (2015) 2, pp. 184-202

Persistent link: https://www.econbiz.de/10011376952

Negative aspects of business relationships for resource mobilization

Corsaco, Daniela - In: Australasian marketing journal 23 (2015) 2, pp. 148-154

Persistent link: https://www.econbiz.de/10011338625

Relationship maintenance on Twitter: implications from loyalty leaders

Li, Zongchao - In: Journal of Communication Management 19 (2015) 2, pp. 184-202

Purpose – The purpose of this paper is to look into Twitter usage as represented by top US retail corporations in a quantitative manner. This study aimed to determine the dominant purpose of Twitter usage by major US retail companies and to what extent the relationship maintenance strategies...

Persistent link: https://www.econbiz.de/10014851285

Effects of donor priority strategy on relationship fundraising outcomes

Boenigk, Silke; Scherhag, Christian - In: Nonprofit management & leadership 24 (2013/14) 3, pp. 307-336

Persistent link: https://www.econbiz.de/10010354076