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Airbnb 1 Beziehungsmarketing 1 Brand 1 Brand love 1 Brand management 1 Consumer behaviour 1 Emotion 1 Konsumentenverhalten 1 Local community 1 Markenartikel 1 Markenführung 1 Prague 1 Relationship marketing 1 Relationship theory 1 Share Economy 1 Sharing economy 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Foroudi, Pantea 1 Palazzo, Maria 1 Sabina, Karanikosova 1
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Corporate reputation review 1
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When love takes over : boosting love towards Airbnb brand
Foroudi, Pantea; Palazzo, Maria; Sabina, Karanikosova - In: Corporate reputation review 26 (2023) 4, pp. 264-278
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