Search Results - subject:"Relationship theory"

When love takes over : boosting love towards Airbnb brand

Foroudi, Pantea; Palazzo, Maria; Sabina, Karanikosova - In: Corporate reputation review 26 (2023) 4, pp. 264-278

Persistent link: https://www.econbiz.de/10014435198

Evaluating the millennial mothers' relationship building process with baby care brands across two emerging economies

Sahoo, Debajani; Mishra, Aditya Shankar; Reddy, Hima … - In: Journal of Indian business research 16 (2024) 2, pp. 223-243

Persistent link: https://www.econbiz.de/10014540234

Co-creating positive outcomes in higher education : are students ready for co-creation?

Tarı Kasnakoğlu, Berna; Mercan, Hande - In: Journal of marketing for higher education 32 (2022) 1, pp. 73-88

Persistent link: https://www.econbiz.de/10013277223

Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"

Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 96 (2019), pp. 355-365

Persistent link: https://www.econbiz.de/10011981073

A renaissance of brand experience : advancing the concept through a multi-perspective analysis

Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 91 (2018), pp. 123-133

Persistent link: https://www.econbiz.de/10011902852

Toward service recovery strategies: the role of consumer-organization relationship norms

Hur, JungYun (Christine); Jang, SooCheong (Shawn) - In: Journal of Services Marketing 30 (2016) 7, pp. 724-735

Purpose Given the increasing importance of relationship management in service recovery encounters, this study aims to investigate the role of consumer–organization relationship norms (communal versus exchange) in connection with the service recovery process. Design/methodology/approach Based...

Persistent link: https://www.econbiz.de/10014906333

Toward service recovery strategies : the role of consumer-organization relationship norms

Hur, Jungyun; Jang, Soocheong (Shawn) - In: The journal of services marketing 30 (2016) 7, pp. 724-735

Persistent link: https://www.econbiz.de/10011590917

Relationship advertising : how advertising can enhance social bonds

Malefyt, Timothy de Waal - In: Journal of business research : JBR 68 (2015) 12, pp. 2494-2502

Persistent link: https://www.econbiz.de/10011399533

What type of relationship do we have with loved brands?

Fetscherin, Marc - In: Journal of Consumer Marketing 31 (2014) 6/7, pp. 430-440

analysis of the appropriate relationship theory and underlying measurement scale to be used. Design/methodology/approach – We … different relationship theories and underlying measurement scales and proposes an alternative relationship theory to …

Persistent link: https://www.econbiz.de/10014850084

What type of relationship do we have with loved brands?

Fetscherin, Marc - In: The journal of consumer marketing 31 (2014) 6/7, pp. 430-440

Persistent link: https://www.econbiz.de/10010459817